Senior Head of Marketing

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Job Summary:

Integrated Dermatology of Fairfax is a company focused on developing EHR, practice management, and revenue cycle management solutions for medical practices. They are seeking a dynamic Marketing Manager to drive lead generation, brand awareness, and customer engagement through various marketing channels, requiring both strategic and hands-on execution.

Responsibilities:

• Develop and execute a comprehensive omnichannel marketing strategy to drive product adoption and brand awareness.

• Own and manage social media marketing, including content creation, engagement, and paid social campaigns.

• Plan and execute email and SMS marketing campaigns, leveraging segmentation and automation tools to maximize reach and engagement.

• Design and implement content marketing strategies, including blog posts, whitepapers, case studies, and video content.

• Optimize marketing funnels, landing pages, and conversion pathways for lead generation and customer retention.

• Collaborate with product teams to align marketing initiatives with business goals.

• Analyze and report on key performance indicators (KPIs) to track marketing effectiveness and ROI.

• Stay ahead of industry trends, competitive landscape, and best practices in healthcare AI digital marketing.

Qualifications:

Required:

• Proven track record in omnichannel marketing, including social media, email, SMS, and content marketing.

• Strong expertise in marketing automation tools.

• Experience with SEO, SEM, PPC, and paid social campaigns.

• Ability to develop compelling messaging and positioning tailored to different audiences (healthcare providers, administrators, etc.).

• Data-driven mindset with proficiency in analytics tools (Google Analytics, Hub Spot, social media insights, etc.).

• Excellent communication and storytelling skills.

• Entrepreneurial mindset with a passion for AI-driven healthcare solutions.

• 5+ years of experience in B2B marketing in healthcare and AI-driven technology (Required)

• Omnichannel, marketing automation tools, digital marketing & analytics (Required)

Company:

Integrated Dermatology of Fairfax specializes in dermatological care and manages acne, rashes, and rosacea. Founded in 2015, the company is headquartered in Fairfax, Virginia, USA, with a team of 11-50 employees. The company is currently Early Stage.

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function Marketing
• Industries Software Development

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Medical insurance

Vision insurance

401(k)

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