Director, Marketing Analytics

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  My client is an industry-leading company, recognized for how they treat both their employees and customers. Join them, and see how they empower their employees to work together and achieve more.

The Director, Marketing & Sales Analytics will report to the Chief Data & Analytics Officer and be responsible for delivering business priorities and through testing and measurement, Insights, and Advanced Analytics. The role will work in a highly matrixed manner with the business i.e. the leaders of the Marketing and Product teams. This person will serve as the primary interface for delivering the Data & Analytics shared goals with these business units, contributing to delivering the budget, shared business priorities, and strategy.

This leader is also expected to act as a key stakeholder and partner supporting Learning Agenda development, and the shaping of the Company's data & AI strategies and technology roadmap.

What You Have

" Bachelor's degree in computer science, Economics, Information Systems, Statistics, Operations Research, Applied Math, or another related field or equivalent work experience

" MBA or Masters, Applied Data Analytics preferred but not required

" 7+ years of experience using analytics and statistical methods to deliver business value in Marketing and Sales, with preferably with some time spent in subscription-based companies, agency or consulting

" 7+ years of experience managing the development of learning agendas and measurement protocol

" 5+ years of experience in data science, data analytics, web analytics, and marketing analytics

" Expert experience with SQL, Python

" Experience with managing data scientists through development, deployment and operationalization of statistical models in a production environment

" Strong influencing and written/oral storytelling capability with proven experience working directly with business leaders

" A positive, collaborative attitude and hands-on style, someone used to work in a fast-paced environment

" The ability to evaluate processes and drive continuous improvement

What You'll Do

" Working closely with the business leaders and their reports in building data driven strategy, insight and recommendations in line with the Company's business priorities

" Be D&A's point leader working with the business for the creation of learning agendas, test and learn setups, performance measurement and the development of so-what conclusions

" The role will oversee a team of analyst direct reports, as well as be the guide to D&A's data scientists, BI & data engineers, and PMO leaders through discovery, development, prototyping and ultimately scaling of successful initiatives

" Integrate data collection, data quality, and advanced analytics output into application

" Apply data mining techniques to uncover actionable business insights

" Establish, define the data governance created process and policies for your areas

" Ensure and improve data integrity, data accuracy, and data quality

" Oversee machine learning model development partnering with the data science team

" Partner with Technology teams, and D&A's data engineering, data science, and business intelligence teams to build a scalable data infrastructure to support ai readiness

" Identify and utilize 3rd party data sources to enhance analytics

" Lead executive level presentations and strategy discussions

" Perform other duties as assigned