CRM Strategist

Step into a role where you aren’t just managing campaigns; you are architecting the future of omnichannel commerce for the world's leading brands. Working with the #1 CRM Marketing Strategy Consulting team in the world. This is your opportunity to serve as the strategic visionary for world-class retail brands, engineering highly complex, AI-driven lifecycle programs that dominate the LAER (Land, Adopt, Expand, Renew) lifecycle.

You will sit at the intersection of strategy, technology, and commercial growth—driving outcomes for our clients, our key tech partners and IM Digital.

We are IM Digital. We are not a traditional agency; we are a strategic consultancy and elite commerce partner for ambitious brands. We operate with a consultant’s brain and a banker’s mindset—bringing intellectual rigor, extreme ownership, and a relentless focus on the Four Pillars of Disruption (+REVENUE, +CUSTOMERS, +OFTEN,
-COST) to every engagement. IM Digital is independently owned and operated and profitably growing for 10+ years, making the INC 5000 fastest growing private companies list for the past 5 years consecutively.

We are proud to be recognized as a Shopify Platinum Partner, Adobe Experience Maker of the Year, Klaviyo Elite Master and Global Partner of the Year, and Bloomreach Delivery Partner of the Year, Anthropic Preferred Partner, Google Cloud AI Partner.

To engineer and orchestrate true omnichannel marketing strategies—spanning email, SMS, physical mail, push notifications, Whats App, and beyond—that transform customer retention into a scalable revenue machine. Acting as a trusted consultant under our elite Total Care model, you will leverage advanced Marketing Technology, B2C CRM (Klaviyo), Customer Data Platforms (CDPs), and custom AI agents to architect solutions that drive exponential growth across data, marketing, customer service, and digital surfaces with personalized, automated, cross-channel campaigns.

• The Omnichannel Strategic
  
  Roadmap:
  
  Architect the overarching lifecycle strategy across all touchpoints (Email, SMS, Direct Mail, Push, Whats App, K:Service). You will translate complex data and consumer behavior into high-performance revenue engines.
• AI & Technological Innovation: Act as a pioneer in AI-driven marketing. You will command the building of custom AI agents, implement AI workflows, and leverage artificial intelligence across every aspect of your strategic consulting and execution.
• Total Care Cross-Functional Leadership: Serve as the strategic anchor within our Total Care model. You will collaborate deeply with internal consultants, strategists, design, engineering, and AI teams to deliver cohesive, enterprise-grade commerce solutions.
• Pre-Sales & Commercial Growth: Act as a commercial catalyst. You will support the pre-sales process and provide executive-level consulting, collaborating closely with our Sales, Marketing, and Partnerships teams to land new business and expand existing accounts.
• Platform Mastery: Maintain absolute authority over complex CRM and CDP ecosystems, ensuring the health, segmentation logic, and advanced capabilities of platforms like Klaviyo, Braze, Nosto, SAP Emarsys, and Salesforce Marketing Cloud are fully maximized.
• Travel: 5-10% travel to industry conferences, client on-site strategy workshops, and partner strategy workshops.

Experience & Technical Skills

• Mar Tech Authority: Extreme proficiency with Klaviyo, leading CDPs, and enterprise commerce-oriented marketing technology (Braze, Nosto, SAP Emarsys, Salesforce Marketing Cloud).
• Omnichannel Expertise: Proven track record of architecting full-funnel retention programs that extend far beyond email/SMS to include physical mail, Whats App, and app push notifications.
• Consulting & Pre-Sales
  
  Experience:
  
  Demonstrated ability to support complex sales cycles, pitch high-level strategy to C-suite executives, and drive growth alongside partnership and commercial teams.
• Data & Analytics: Deep fluency in structuring CRM tech stacks, utilizing tracking/personalization tools, and turning raw data into actionable, strategic pivots.

• Consultant Brain, Banker Mindset: Y…