Assistant Director, Social Media

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Position Summary:

The Division of University Communications at Florida Atlantic University is seeking an Assistant Director of Social Media in Boca Raton, FL.

T he Assistant Director of Social Media at Florida Atlantic University is a strategic leader responsible for the vision, execution, and performance of the university's flagship social media presence. This role drives a data-informed strategy that advances institutional priorities, including brand awareness, student recruitment, reputation management, and community engagement.  The position defines and evolves Florida Atlantic's institutional voice across platforms, ensuring consistency and relevance in a dynamic digital landscape.

It leads the creation of audience-centric, platform-native content and elevates the university's story on a national stage.

Strategy & Leadership:

+ Lead the strategic planning and day-to-day management of FAU's primary social media channels.

+ Develop and execute integrated social media campaigns aligned with university goals.

+ Establish content governance, voice, and best practices across institutional accounts.

+ Identify emerging platforms, tools, and trends to keep FAU at the forefront of digital engagement.

Content & Creative Direction:

+ Oversee the creation and curation of high-impact, platform-specific content (photo, video, motion, and written storytelling).

+ Partner with designers, videographers, and campus contributors to produce compelling, brand-aligned content.

+ Ensure all content reflects FAU's brand standards, accessibility guidelines, and inclusive storytelling practices.

Analytics & Optimization:

+ Define KPIs and use analytics to measure performance, optimize content, and inform strategy.

+ Translate data into actionable insights and regularly report on growth, engagement, and campaign success.

+ Benchmark against peer and aspirational institutions.

Community Management & Reputation:

+ Oversee daily engagement, audience interaction, and social listening.

+ Monitor conversations, media coverage, and trends to proactively manage brand reputation.

+ Partner with leadership on issues management and crisis communications as needed.

Collaboration & Internal Partnerships:

+ Work cross-functionally with academic colleges, athletics, admissions, and administrative units to amplify key initiatives.

+ Provide guidance and training to campus partners managing affiliated social accounts.

Team Leadership & Development:

+ Manage and mentor student interns, ambassadors, and influencers to scale content creation.

+ Foster a collaborative, creative, and high-performing team environment.

Perform other job-related duties as assigned.

FAU Benefits and Perks

If Benefits & Perks are important to you, then FAU is the place to be! Working at FAU has its perks! In addition to helping drive change and having a positive impact by supporting our students, staff, and faculty, FAU offers:

+ Excellent benefit packages including Medical (PPO/HMO $50 per month single & $180 per month family), Dental, Vision, Life Insurance, Flexible Spending plans, Employee Assistance Program (EAP) and much more.

+ State retirement options including tax-deferred annuities and Roth 403(b) plans.

+ State employees Public Service Loan Forgiveness (PSLF) ()  program.

+ Sick Leave Pool Program.

+ Paid time off (eligible employees) including vacation and sick leave, 1 personal day, 9 paid holidays, and paid winter break (at President's discretion).

+ Paid Community Engagement Volunteer Service Day (https://)

+ Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty - Tuition assistance after 6 months of full-time employment. For in-unit faculty, the EESP program may be extended to spouses and dependent children (eligibility rules apply). ​

For details on FAU's…