Manager of Community Marketing; Social​/Content​/Creator

Overview

At Boston Proper, we put our passion and expertise into everything we do. You'll find it in our commitment to unique designs and polished looks that help women feel as fearlessly feminine and as beautifully powerful as they are. We hold our people, our customers, and our brand in the highest regard. Our people drive our businesses, so we strive to attract the best in our industry.

They have different life experiences and educational and cultural backgrounds, but they share many things in common: a commitment to teamwork, to growing great brands, and to building a future full of possibilities.

We're looking for a social expert across all our channels. As Manager of Community Marketing
, you'll own the full organic content ecosystem for Boston Proper - leading the creation, strategy, and performance of social content that builds community, drives engagement, and grows brand reach.

You'll act as both strategist, creator and operator
: developing the content roadmap, partnering cross-functionally to fuel a high-volume content engine, and getting hands-on in everything from shooting and editing content to presenting strategies to leadership.

We're looking for a creative and detail-oriented Content Creator to produce engaging visual content that reflects our brand's aesthetic and storytelling voice. The ideal candidate has hands-on experience filming, editing, and designing content for digital platforms - with a sharp eye for composition, lighting, and brand alignment.

This role bridges creative and marketing - perfect for someone hungry to lead
, entrepreneurial in mindset
, and ready to make an impact in shaping the next chapter of Boston Proper's brand voice and social presence.

This position reports to the Senior Director of Integrated Marketing and works closely with the broader marketing and creative teams to execute cohesive and effective strategies.

Key Responsibilities:

Social Strategy & Brand Growth

• Lead the development of the organic social strategy across Meta, Instagram, Tik Tok, Pinterest, and You Tube - ensuring platform-specific storytelling that connects with Boston Proper's confident, fashion-forward woman.
• Create monthly and seasonal content calendars aligned to marketing and merchandising priorities.
• Stay ahead of emerging trends, platform updates, and creator culture
  , adapting content formats and brand presence to keep Boston Proper relevant, elevated, and engaging
• Collaborate cross-functionally on key campaigns
  , ensuring social and influencer strategies amplify seasonal messages, product drops, and collection launches
• Own KPI tracking for engagement, reach, follower growth, and content performance.
• Leverage performance data and platform insights to track and report content effectiveness, manage partnerships, identify growth opportunities, and refine the strategy across channels

Content Creation & Execution

• Lead a social-first content development engine - concepting, producing, shooting, and editing content (short-form video, Reels, behind-the-scenes, trend content, product highlights, styling edits, etc.).
• Collaborate with marketing and creative teams to concept and execute content that supports campaigns, launches, and seasonal storytelling.
• Plan, film, and edit short-form and long-form videos for social media, campaigns, and digital channels (Reels, Tik Tok, You Tube, etc.).
• Ensure high-quality production
  , including proper lighting setup, clear audio recording with microphones, and professional framing.
• Edit videos using Adobe Premiere Pro, Cap Cut, or similar editing software to create polished, brand-right storytelling content.
• Design visual assets (social posts, thumbnails, graphics, etc.) in Photoshop or Canva consistent with brand guidelines.
• Stay up to date on content trends, social algorithms, and new creative techniques.
• Manage product pulls, sample coordination, styling, and on-set execution when needed.

Community Building & Engagement

• Grow and manage influencer and brand ambassador partnerships
  , including sourcing talent, managing outreach and contracts, briefing on campaigns, and ensuring content delivery aligns with brand standards and KPIs
• Oversee PR strategy and earned media…