Brand PR Specialist

Overview

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you. Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’reALANI NU®— confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’reROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius. Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Brand PR Specialist

In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FL

Travel Requirements: This position requires up to 15% domestic travel.

People Management Responsibilities: No

Role Type: Full-Time

Celsius Holdings, Inc. is seeking a Brand PR Specialist to support U.S. earned media strategy and execution across a multi-brand portfolio including CELSIUS, Alani Nu, and Rockstar Energy. Reporting to the Senior Director, Brand PR, this role will focus on driving high-impact earned media and earned social coverage tied to sports, athletes, artists, entertainment, partnerships, and cultural moments. The specialist will ensure the brands show up in culture with relevance, credibility, and consistency while aligning with brand and marketing priorities.

• 3+ years of experience in PR/communications, with national consumer brand experience (Sports/culture/CPG/retail/entertainment a plus).
• Proven ability to drive earned media outcomes across high-profile launches or tentpoles.
• Demonstrated ability to incorporate AI technology into PR and communications workflows. Strong competency in ChatGPT, Copilot, Claude; tool fluency preferred.
• Experience developing partnerships across creators, brands, and/or licensed/IP with clear results.
• Strong writing, narrative-building, and stakeholder management skills; confident in fast-moving environments.
• Experience managing agencies and navigating complex cross-functional partner groups.
• Strong writing and media relations skills
• Experience securing earned media
• Passion for sports, culture and entertainment

Core Competencies

• Relentless drive to maximize opportunities and succeed
• Positive energy that inspires confidence and leadership among peers and partners
• Consumer-first mindset
• Strong storytelling, creativity and the imagination to solve challenges in unique ways
• Attention to detail and high-quality work output
• Ability to translate cultural trends into PR opportunities
• Strong project management and prioritization skills
• Comfort working across multiple projects under tight deadlines with high visibility initiatives
• Collaborative, one-team approach

• Develop and lead the earned + shared media and partnerships approach across the annual marketing calendar, aligned to brand priorities, campaign objectives, and business goals.
• Translate campaign priorities into newsworthy narratives and partnership ideas that build relevance and momentum.
• Provide strategic counsel to cross-functional partners to ensure PR and partnerships are designed to drive cultural impact and campaign performance.

• Lead national media relations end-to-end, including management of agency pitching, relationship-building, press outreach, and rapid response to inbound inquiries.
• Create & review all core communications assets (press releases,…