Marketing Digital & Promotions Specialist

The Digital Marketing & Promotions Specialist is responsible for coordinating, executing, and optimizing Cost.

U.Less’ digital marketing initiatives, promotional campaigns, and brand messaging in alignment with marketing strategy and brand standards. This role supports the Marketing Manager in implementing digital marketing strategies while exercising independent judgement in campaign execution and performance optimization. The position plays a key role in driving customer engagement, maintaining brand consistency, and enhancing promotional performance through digital content creation, loyalty marketing, campaign analysis, and cross‑functional collaboration.

Primary responsibilities include management of social media content and digital campaigns, oversight of the Whats App Loyalty Program, development and deployment of email marketing initiatives, promotional coupon set‑up and analysis, and contribution to promotional post‑mortem reporting and insights.

This role also contributes to the development and execution of promotional branding initiatives, including campaign messaging, signage support, marketing templates, and customer‑facing creative assets across digital and in‑store channels. In addition, the position supports the execution of monthly promotional advertising through ad proofing, messaging guidance, and collaboration with merchants, graphic designers, and store teams to help ensure brand standards and promotional objectives are consistently achieved.

The ideal candidate is highly creative, analytical, detail‑oriented, and organized, with strong communication skills and the ability to manage multiple projects in a fast‑paced retail environment.

Joining The North West Company International (NWCI) gives you the opportunity for growth and development throughout the company, an attractive and competitive salary and benefits package, and to be part of a dynamic and diverse culture.

NWCI is a leading retailer to underserved rural communities and urban neighborhood markets in Northern Canada, Western Canada, rural Alaska, the South Pacific islands, and the Caribbean. Our stores offer a broad range of products and services with an emphasis on food, and our value proposition is to be the best local shopping choice for everyday household and local lifestyle needs.

Check out  for more information.

• Manage and execute the social media content calendar across all Cost.
  
  U.Less markets
• Develop digital content, copywriting, and campaign messaging aligned with brand standards and promotional priorities
• Support brand consistency across digital platforms, promotional messaging, and customer‑facing marketing materials
• Support execution and optimization of social media paid advertising campaigns
• Recommend content improvements based on engagement trends and campaign performance

• Manage the day‑to‑day execution of the Cost.
  
  U.Less Whats App Loyalty Program, including monthly campaigns, coupon deployment, subscriber engagement, and promotional communications
• Recommend changes to improve engagement and campaign effectiveness based on performance data
• Oversee promotional coupon set‑up, testing, and execution across digital marketing channels
• Analyze promotional performance, coupon redemption trends, and customer engagement metrics
• Contribute to promotional post‑mortem reporting and provide recommendations for future campaign optimization

• Review and provide feedback during the proofing and quality control of monthly promotional ads and related marketing materials
• Flag issues and recommend corrections related to messaging, pricing, or execution
• Ensure consistency of promotional messaging, pricing accuracy, and brand standards across advertising assets
• Collaborate with merchants, graphic designers, and marketing leadership to support promotional execution

• Develop and deploy email marketing campaigns supporting monthly promotions, loyalty initiatives, seasonal campaigns, and special events
• Support audience segmentation, targeting, and performance analysis of email campaigns
• Support…