Social Media Marketer; Internship

SUM OF ALL is a science-forward beauty brand redefining how women experience midlife. We create high-performance skincare designed specifically for hormonally evolving skin, addressing the visible effects of perimenopause and menopause with intelligent, multi-pathway formulas. Our products are fragrance-free, thoughtfully formulated, and designed to deliver real performance without relying on anti‑aging clichés or outdated industry messaging.

More than a skincare brand, SUM OF ALL exists to support women through one of the most transformative stages of life. We believe midlife is not a decline, but an evolution — a time of clarity, strength, and renewed self-definition. By combining modern science with botanical expertise, we create elevated, sophisticated formulas that meet women where they are today while championing confidence, wisdom, and possibility.

As we grow, the brand will expand beyond skincare into hair, body, and wellness, with a mission to uplift and empower women through every phase of change.

• Draft Instagram captions, short‑form video scripts, email content, and blog posts
• Assist in creating educational and emotionally resonant storytelling content
• Edit existing copy for clarity, tone, and brand consistency
• Help repurpose long‑form content into short‑form assets (Reels, carousels, quotes, etc.)

• Build and maintain a monthly social media content calendar
• Schedule and organize posts across platforms
• Research trending topics, audio, and cultural moments relevant to our audience
• Assist in tracking content performance and engagement metrics Brand & Research Support
  • Conduct research on menopause, hormonal skin changes, and industry trends
  • Monitor competitor activity and emerging beauty brands
  • Assist in developing educational materials and brand storytelling frameworks
  • Support development of affiliate, OB/GYN, or partnership‑facing materials
  What You’ll Learn
  • How to build a disruptive, category‑defining beauty brand
  • Strategic messaging and positioning in a niche market
  • Content strategy and digital growth execution
  • Founder‑led brand building from early‑stage expansion
  About the Role

  We are seeking a creative, organized Content & Brand Marketing Intern to support our growing digital presence. This role is ideal for someone who is passionate about beauty, storytelling, social media strategy, and building culturally relevant brands. You will work closely with the founder to create, edit, and organize content across platforms while helping execute our content calendar and support broader brand initiatives.

  Education
  
  Requirements
  • College Student