Director, Marketing-VI

Job Location:

Town Center at Boca Raton

This position is responsible for communicating the Simon and center specific brand proposition/narrative at the local center level via sourcing and executing property level marketing initiatives. The Director of Marketing will also be responsible for providing sales support and implementing business development programs.

• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports corporate marketing objectives, and positively impacts the center’s core financial objectives: EBITDA, SBV income, leasing, sales, overage rent, traffic, and market share.
• Implement business development revenue opportunities including mall assets, media assets, and mall programming to achieve the financial sales goals of the property.
• Develop and implement retailer intensification strategies that drive awareness and sales.
• Promote platform program opportunities to, and foster relationships with, key retail partners.
• Implement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level.
• Create annual marketing budgets based on retailer dues, allocating expenses to support platform programming, Simon initiatives, and brand messaging.
• Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers, including overage rent and ROI on marketing programs monthly.
• Manage data input and use of Salesforce related to tourism, deal management, lease actions, and inventory.
• Oversee and execute tourism programs (local, regional, national, international, Simon Shopping Destinations initiatives).
• Coordinate all shopping center visual merchandising, signage, and advertising programs to ensure quality and effective use.
• Manage all marketing work surrounding center renovations, redevelopment, and expansions to ensure effective messaging to shoppers.
• Provide input on media plans, media buys, and media channels for maximum reach of target audience.
• Work with the PR agency to enhance overall perception of the property, establish solid local media relations, and ensure media releases, alerts, and talking points are prepared and vetted.
• Drive the growth and engagement of social media channels, SMS, and email subscribers for the specific center.
• Develop professional business relationships with center retailers.
• Drive Simon loyalty programs tailored to the individual property market and core demographics.
• Oversee financial forecasting, budgeting for the marketing department and programs.
• Hire and oversee all work assigned to the Marketing Administrative Assistant.
• Participate in Manager on Duty rotation, staff meetings, and other relevant management responsibilities as a critical member of the mall management team at the center.

• BA or BS degree with emphasis in sales, marketing, or business.
• 4–6 years of previous experience in strategic marketing, event management, sales, sponsorship, and budgeting.
• Knowledge of retail management, marketing and advertising, and working knowledge of the media industry.
• Excellent interpersonal, communication, selling, and negotiation skills.
• Superior computer skills with effective verbal, visual, and written communication.
• Flexibility to work varied schedules, including weekends and evenings.
• Strong team building and coaching skills.
• Ability to handle multiple projects simultaneously.
• Some overnight travel required.
• Ability to think strategically.

• Strong organization and coordination skills.
• Team building and coaching skills.
• Ability to handle multiple projects simultaneously.
• Effective communication across all levels within the organization.

Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you require assistance or need to request an accommodation due to a disability, please email Cand Please note this email is intended only for accommodation requests related to the application and interview process.

Any other correspondence will not receive a response.