Content Creator & Social Media Specialist

Help Shape the Future of Modern Mobility

This role sits at the center of Travelpro’s transformation—from a trusted legacy brand into a
design-led, consumer-obsessed modern mobility company
.

• The Content Creator & Social Media Specialist is responsible for bringing the Travelpro brand to life through compelling content, engaging storytelling, and meaningful customer interactions. This role combines content creation, social media management, copywriting, community engagement, and SEO‑focused content development to support product launches, brand campaigns, and customer engagement across digital channels.
• Success in the first 6–12 months includes increasing content velocity through effective use of AI‑powered tools, improving social engagement, strengthening organic reach, and building a more consistent and compelling brand voice across touchpoints.
• By bringing the Travelpro brand to life through compelling storytelling and authentic content, this role helps increase visibility, build customer connection, and support growth across owned, earned, and social channels.
• This role partners closely with Product, Ecommerce, CRM, Creative, Retail, Amazon, and agency partners to create content that inspires travelers and drives business results.

• Create engaging social‑first content across Instagram, Tik Tok, Facebook, You Tube, Linked In, and emerging platforms.
• Capture authentic photo and video content using mobile devices and lightweight production tools in the office, at events, in retail environments, airports, and travel destinations.
• Write compelling copy for social media, emails, blogs, landing pages, product launches, and marketing campaigns.
• Develop and maintain blog, editorial, and SEO‑focused content that supports organic traffic growth, product education, and brand storytelling.
• Partner with Ecommerce, Product, and Marketing teams to create search‑optimized content that improves discoverability and product consideration.
• Manage day‑to‑day social publishing and scheduling through Sprout Social and other content management platforms.
• Monitor community engagement, respond to comments and messages, and help foster meaningful customer conversations.
• Collaborate with Creative partners to develop content assets that support campaign, brand, and product priorities.
• Identify social trends, cultural moments, creator opportunities, and emerging content formats that strengthen brand relevance.
• Support influencer programs through content coordination, content collection, and campaign execution activities.
• Assist with content and social performance reporting and provide recommendations for optimization.
• Maintain a consistent and distinctive Travelpro brand voice across all customer‑facing channels.

• 2–3 years of experience creating content and managing social media for consumer brands.
• Experience writing marketing, editorial, social, and ecommerce content.
• Demonstrated ability to create engaging photo and video content for social platforms.
• Experience creating SEO‑informed content and an understanding of keyword research, search intent, and content optimization best practices.
• Familiarity with AI‑powered content and productivity tools (e.g., generative AI for copy, visuals, video, and insights) and ability to leverage them to increase content velocity, optimize performance, and enhance creativity.
• Experience working cross‑functionally with creative, marketing, ecommerce, and agency partners.

• Creative storyteller with strong writing, editing, and content creation skills.
• Strong execution mindset with the ability to move quickly and produce high‑quality work.
• Excellent communication and collaboration skills.
• Data‑informed approach to content optimization and audience engagement.
• AI‑enabled creator mindset, leveraging emerging tools to accelerate ideation, streamline workflows, and continuously improve content quality and efficiency.
• Naturally curious about culture, travel, consumer behavior, and emerging social trends.

• Travelpro’s growth depends on our ability to consistently deliver compelling brand stories, product launches, and customer experiences across an…