Research and Insights Manager

We are seeking a Research and Insights Manager to advance how Purpose Brands understands its customers, categories, and long-term growth opportunities. This is a hands‑on market research role that will serve as the primary insights partner for our emerging brands – The Bar Method and Waxing the City – while also providing ad‑hoc research support on our flagship brands, Orange theory Fitness and Anytime Fitness.

You will design, execute, and translate primary and secondary research to guide brand, audience, product, and market strategy across a multi‑brand portfolio.

You will act as a true full‑stack researcher: scoping business questions with stakeholders, choosing the right methodology, and personally executing projects—from survey design and analysis to moderating qualitative sessions. You will act as a strategic consultant to marketing, product, and operations teams, monitoring brand health, sizing opportunities, and keeping a pulse on category and competitive trends.

Success requires strong analytical rigor across both qualitative and quantitative methods, sound judgment, and the ability to translate complex findings into clear, practical guidance for leaders across the organization.

• Serve as the primary insights partner for The Bar Method and Waxing the City, supporting audience understanding, brand performance, positioning, and market dynamics; provide ad‑hoc research partnership on Orange theory and Anytime Fitness projects as needed.
• Lead the scoping, design, and execution of market research across the portfolio—ad hoc, foundational, syndicated, brand tracking, and partner‑led studies.
• Design and field quantitative research (segmentation, brand health, concept and message testing, pricing, U&A) and translate results into actionable recommendations.
• Plan and personally moderate qualitative research, including focus groups and in‑depth interviews (IDIs), synthesizing findings into clear narratives for stakeholders.
• Analyze and synthesize third‑party and syndicated research to identify category trends, white space, and brand‑specific opportunities that inform product, marketing, and market strategy.
• Monitor brand and category performance over time, surfacing shifts in consumer behavior, competitive activity, and market conditions that carry strategic implications.
• Manage external research vendors and partners, scoping, budgeting, and quality control, to extend the team’s capacity across multiple brands.
• Translate insights into compelling deliverables and presentations that drive decisions among marketing, product, operations, and franchise leadership.
• Partner cross‑functionally to embed a consistent, evidence‑based approach to understanding consumers across the brand portfolio.

• Bachelor’s degree in Business, Marketing, Market Research, Social Sciences, Statistics, or a related field.
• 5+ years of experience in market research or consumer insights, on either the client or agency/supplier side.
• Proficiency in both qualitative and quantitative research methods, with the ability to select and apply the right approach to a given business question.
• Hands‑on qualitative experience, ideally including moderating focus groups and/or conducting in‑depth interviews (IDIs), along with discussion guide design and synthesis.
• Strong quantitative skills, including survey design, questionnaire logic, and the ability to conduct advanced statistical analyses (e.g., regression, correlation, significance testing) and turn data into clear, actionable insights.
• Experience managing external research vendors and partners, including scoping and budget oversight.
• Excellent communication, storytelling, and presentation skills, with a proven ability to translate research into strategic action for non‑technical audiences.
• Demonstrated success supporting cross‑functional initiatives in complex or multi‑brand organizations.
• Highly organized, with strong project management skills and the ability to juggle multiple brands and studies simultaneously.
• Experience in fitness, hospitality, franchising, retail, or other multi‑brand/consumer organizations is a plus.

• Familiarity…