Marketing Specialist
Job in
Boca Raton, Palm Beach County, Florida, 33481, USA
Listed on 2026-07-20
Listing for:
Jobtailor
Full Time
position Listed on 2026-07-20
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Marketing Strategy, Social Media Marketing
Job Description & How to Apply Below
- Execute integrated marketing campaigns to support retail solutions across loss prevention, inventory intelligence, and traffic analytics
- Develop and implement North America digital marketing strategies, including account-based marketing (ABM) programs
- Support global product launches while localizing campaigns for regional market needs
- Create, edit, and optimize SEO-friendly content across digital channels (email, web, social, and sales materials)
- Leverage PR, media relations, and global campaign assets to increase brand awareness and lead generation
- Partner with sales and account teams to align marketing strategies with pipeline and revenue goals
- Plan and execute marketing events including trade shows, customer events, and webinars
- Collaborate with internal stakeholders (product, communications, digital, sales) to drive go-to-market strategies
- Measure and analyze campaign performance (KPIs, ROI, conversion rates) and optimize initiatives accordingly
- Work with marketing automation and CRM platforms (e.g., Salesforce, Pardot) to track and report performance
- Manage agency and vendor relationships to support campaign execution
- Track, monitor, and report on marketing budgets and campaign performance for the Americas region
- Develop sales enablement materials such as presentations, collateral, and account-specific assets
- Partner with sales to support prospecting, pipeline growth, and account targeting strategies
- Execute account-based marketing campaigns to drive engagement with key enterprise clients
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field
- 4+ years of B2B marketing experience, preferably within a large corporate or global organization
- Proven experience in digital marketing, demand generation, and campaign execution
- Experience using Salesforce, Pardot, or similar marketing automation tools
- Strong ability to create compelling marketing content (internal and external communications)
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
- Strong analytical mindset with experience in campaign reporting and performance optimization
- Excellent project management and multitasking skills in fast-paced environments
- Strong verbal and written communication skills
- Ability to collaborate effectively across cross-functional teams and leadership levels
- Self-starter with a results-driven mindset and strong attention to detail
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