VP, Programmatic - Media

VP, Programmatic Media - Lamark

Lamark Media Group is a vertically integrated performance marketing company built over nearly two decades, serving brands, agencies, and media companies across three business units:
Lamark, our brand-direct performance agency; LM Direct, our channel partner business; and Oxiem, our owned SSP.

• Own the strategic direction of the programmatic practice by identifying new opportunities, leading structured testing initiatives, validating emerging tactics and technologies, and scaling proven approaches into repeatable best practices that improve client outcomes.
• Sharpen and scale the operating playbook for campaign builds, QA, and trafficking, raising quality and speed as volume grows.
• Lead, develop, and expand the team of programmatic buyers, owning hiring, training, career development, and day‑to‑day performance management as the practice scales.
• Serve as Lamark’s senior point of contact with key SSP and DSP partners: negotiating terms, unlocking new inventory and features, and staying ahead of platform roadmaps.
• Own reporting and measurement for the practice: build frameworks for attribution and optimization that hold up to scrutiny and turn performance data into narratives clients understand and trust.
• Partner with the sales team throughout the new business process: co‑pitching, contributing to RFP responses, and acting as the programmatic subject matter expert in prospect conversations.

• A programmatic leader with 10+ years in programmatic media, including 4+ years leading teams, who never stopped being a practitioner.
• Deep technical expertise: implementing pixels, setting up and trafficking deals, running ad ops, and troubleshooting delivery issues firsthand – running from strategy down to the metal.
• Familiarity with key ad‑tech platforms across DSPs, SSPs, and ad servers, and quick learning on any new platform.
• A data storyteller who builds reporting that answers the client’s real question and presents performance in a way that earns trust and grows relationships.
• A proven team builder with a track record of leading, growing, and developing programmatic talent.
• Experience supporting sales and new business: RFP responses, client‑facing pitches, and prospect conversations.
• An exceptional strategic thinker and communicator, fluent in emerging media and AI trends.

• $150,000 – $170,000 base salary
• Health, dental, and vision insurance
• Paid time off and holidays
• Opportunities for professional development and career growth
• Culture: A fast‑paced, professional, and mission‑driven work environment
• A creative and collaborative work environment where new ideas and contributions are valued
• Additional benefits include
  • Company paid Basic Life and Accident Insurance Plans
  • Supplemental Policy Plans
  • Employee Assistance Program
  • Employee Discounts Program
  • Paid Parental Leave
  • Health Care Flexible Spending Account (FSA)
  • Dependent Care FSA
  • 401k Company Match
  • Access to Virtual Health Services
  • Remote Working Flexibility

Equal Employment Opportunity – Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Lamark Media encourages United States Veterans and persons with disabilities to apply for positions for which they are qualified.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.