Brand PR Specialist at Celsius Boca Raton, FL

Brand PR Specialist

Location:

In-office, full-time at CELSIUS® Headquarters in Boca Raton, FL. Travel: up to 15% domestic. People Management:
No. Role Type:
Full-Time.

Celsius Holdings, Inc. is seeking a Brand PR Specialist to support U.S. earned media strategy and execution across a multi‑brand portfolio including CELSIUS, Alani Nu, and Rockstar Energy. Reporting to the Senior Director, Brand PR, this role will focus on driving high‑impact earned media and earned social coverage tied to sports, athletes, artists, entertainment, partnerships, and cultural moments. The specialist will ensure the brands show up in culture with relevance, credibility, and consistency while aligning with brand and marketing priorities.

• 3+ years of experience in PR/communications with national consumer brand experience (Sports/culture/CPG/retail/entertainment a plus).
• Proven ability to drive earned media outcomes across high‑profile launches or tentpoles.
• Demonstrated ability to incorporate AI technology into PR and communications workflows; strong competency in ChatGPT, Copilot, Claude; tool fluency preferred.
• Experience developing partnerships across creators, brands, and/or licensed/IP with clear results.
• Strong writing, narrative‑building, and stakeholder management skills; confident in fast‑moving environments.
• Experience managing agencies and navigating complex cross‑functional partner groups.
• Experience securing earned media.
• Passion for sports, culture and entertainment.

• Relentless drive to maximize opportunities and succeed.
• Positive energy that inspires confidence and leadership among peers and partners.
• Consumer‑first mindset.
• Strong storytelling, creativity and imagination to solve challenges in unique ways.
• Attention to detail and high‑quality work output.
• Ability to translate cultural trends into PR opportunities.
• Strong project management and prioritization skills.
• Comfort working across multiple projects under tight deadlines with high‑visibility initiatives.
• Collaborative, one‑team approach.

• Develop and lead the earned+shared media and partnership approach across the annual marketing calendar, aligned to brand priorities, campaign objectives and business goals.
• Translate campaign priorities into newsworthy narratives and partnership ideas that build relevance and momentum.
• Provide strategic counsel to cross‑functional partners to ensure PR and partnerships are designed to drive cultural impact and campaign performance.
• Lead national media relations end‑to‑end, including agency pitching, relationship‑building, press outreach and rapid response to inbound inquiries.
• Create and review core communications assets (press releases, media alerts, talking points, spokesperson Q&A’s, briefing documents) to ensure clear, consistent messaging.
• Partner with Social, Media and Creative leads to turn campaign ideas into shareable moments optimized for earned pickup and social velocity, including PR‑forward experiential moments when relevant.
• Execute PR strategies that generate national, local and earned social media coverage; develop and pitch proactive PR‑driven stories; build relationships with key media; draft press materials and media briefs.
• Translate marketing initiatives into compelling narratives; support always‑on storytelling pipeline; ensure brand voice consistency.
• Partner with Brand Marketing, Partnerships and Influencer teams; support athlete and artist partnerships and activations; coordinate closely with internal stakeholders to ensure alignment on messaging, timing and amplification strategies.
• Act as liaison between PR, marketing and external partners to streamline execution; support integration of PR into 360 campaign planning from ideation through execution; align PR with key launches and campaigns.
• Track and analyze media coverage; report on performance and insights; analyze sentiment, message pull‑through and competitive share of voice; develop recaps and post‑mortem reports with actionable insights; leverage monitoring tools to inform proactive storytelling opportunities; identify trends and opportunities.

• Consistent earned media…