Marketing ​/ Advertising ​/ PR, Market Research, Marketing Strategy

Category Manager

Brand Development & Positioning

• Manage day-to-day brand stewardship for concept center initiatives, including defining positioning, value proposition, messaging architecture, and brand voice.
• Collaborate with external partners and agencies on concept branding, naming, and foundational brand assets.
• Ensure brand strategy is consistently reflected across creative development, communications, and experience design.

Consumer Insights & Satisfaction Measurement

• Lead the planning and execution of consumer research programs spanning qualitative, quantitative, and behavioral methods.
• Own the customer satisfaction (CSAT) approach for concept locations, including survey design, deployment, and integration across both digital and in-person touchpoints.
• Track and analyze experience performance and customer sentiment to identify trends, drivers of satisfaction, and opportunities for improvement.

Strategy Activation & Go-to-Market Support

• Translate research findings, pilot results, and satisfaction metrics into actionable recommendations that enhance brand perception and customer experience.
• Contribute to consumer marketing strategy and go-to-market planning for pilot launches and new concepts.
• Support test-and-learn initiatives by evaluating outcomes and applying insights to future concept development.

Cross-Functional Collaboration

• Partner with Digital Experience teams to maintain consistent brand and experience standards across platforms.
• Work closely with Operations to ensure brand strategy is effectively delivered within physical locations.
• Contribute to innovation efforts alongside cross-functional teams to evolve and refine new concepts.

Required Qualifications

• 6 to 8 years of experience in brand management, consumer marketing, customer experience, or related fields.
• Proven experience in brand positioning, consumer research, and customer satisfaction measurement.
• Strong strategic thinking with the ability to convert insights into clear, actionable plans.
• Experience working cross-functionally and influencing stakeholders without direct authority.
• Excellent communication skills and confidence presenting to senior leaders.

Preferred Qualifications

• Experience managing agencies or working in an agency environment.
• Background in pilot programs, experimentation, or concept innovation.
• Familiarity with regulated or high-consideration consumer industries.