Social Media Manager (B2C Events

Social Media Manager (B2C Focus)

Boca Raton, FL (On-Site)
Travel Required for Events
$60,000 – $75,000 Base Salary + Performance Incentives
Benefits:
Medical, Dental, Vision, 401(k)

We are seeking a highly organized and creative Social Media Manager (B2C Focus) to lead all consumer-facing social media efforts for a national portfolio of home improvement events.

This role is responsible for driving public attendance, engagement, and brand awareness through strategic content creation, multi-account management, and live event coverage.

You will work closely with the B2B Social Media Manager
, Marketing team, and senior leadership to ensure cohesive messaging across all audiences.

This role reports directly to the Marketing Director and Senior Leadership
.

• B2C Social Media Strategy & Execution
• Own and execute all consumer-facing (B2C) social media strategy
• Drive attendance and engagement for all scheduled events
• Maintain consistent posting calendars across multiple event accounts
• Align content with overall marketing campaigns and show timelines

• Manage multiple social media accounts for different events and markets
• Track event schedules, locations, and promotional timelines
• Ensure consistent branding, messaging, and campaign execution across all shows

• Create engaging B2C content including:
  Event promotions, Short-form video (Reels, Tik Tok, etc.), Graphics and social posts
• Live event coverage (photo, video, interviews, real-time updates)
• Travel to events as needed to capture on-site content
• Collaborate with Operations and Marketing teams during live events

• Manage and support shared social media campaigns with exhibitors and vendors
• Encourage and incentivize clients to cross-promote events on their own channels
• Build relationships with exhibitors to expand organic reach and visibility

• Track engagement, reach, and audience growth across all platforms
• Analyze content performance and optimize strategy accordingly
• Provide reporting by event and campaign performance

Use social media management tools such as:

• Sprout Social
• Hootsuite
• Hub Spot
• Or similar platforms
• Manage scheduling, publishing, and performance tracking systems
• Work within CRM and marketing systems as needed

• Work alongside the B2B Social Media Manager to ensure aligned messaging across audiences
• Collaborate closely with the broader Marketing team on campaign execution
• Support integrated marketing initiatives across all shows

• 2+ years of professional social media experience required
• Strong experience managing Facebook and Instagram (required)
• Experience managing multiple accounts or brands simultaneously
• Proficiency with social media management tools such as:
• Sprout Social
• Hootsuite
• Hub Spot
• Or similar platforms
• Familiarity with CRM systems and marketing workflows
• Strong content creation and storytelling skills
• Video content creation experience is a strong plus
• Ability to work in a fast-paced, deadline-driven environment
• Strong organizational skills and attention to detail
• Willingness to travel for events as needed

• Reports directly to the Marketing Director and Senior Leadership
• Works closely with:
• B2B Social Media Manager
• Marketing Team
• Operations Team (for live events)

• Competitive salary ($60K–$75K) + performance incentives
• Full benefits package (Medical, Dental, Vision, 401k)
• Opportunity to travel and create live event content nationwide
• High-growth environment with strong creative ownership
• Direct impact on national event attendance and brand visibility

This role is focused on bringing live consumer events to life through social media. You will play a critical role in driving public awareness and attendance by producing high-quality, engaging content across multiple markets before, during, and after each event.

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Work Location:

In person