Marketing Specialist

Marketing Specialist, Integrated Marketing & Creative

Position Overview

Castle Connolly Private Health Partners, LLC (CCPHP) is seeking a versatile, ambitious, and results-oriented marketing professional to support its growing portfolio of concierge medicine programs across the United States, as well as its membership experience and wellness offerings.

The Marketing Specialist, Integrated Marketing & Creative will help plan and execute campaigns that build brand awareness, generate membership leads, engage current members, and support revenue growth. This hands-on role spans content development, social media, email marketing, creative production, public relations, events, and practice-level marketing. The ideal candidate is a well-rounded marketer with strong creative instincts and the ability to turn ideas into polished, effective marketing materials.

This position is a hybrid role based in Boca Raton, Florida. Occasional travel may be required.

Responsibilities

Integrated Marketing and Campaign Execution

• Plan and execute integrated marketing campaigns to build brand awareness, generate leads, and drive revenue growth across email, web, social, and paid channels.
• Collaborate with leadership to define campaign strategies and messaging, while supporting physician-specific initiatives like program launches and local-market events.
• Manage end-to-end project planning, production schedules, and campaign calendars to ensure timely and accurate delivery.

Content and Creative Production

• Create and curate high-quality marketing copy and visual assets across all digital and print channels, ensuring consistent alignment with CCPHP’s premium brand standards.
• Partner with internal and external teams to produce diverse creative content—including photography, video, and collateral—while managing organized asset libraries.
• Ensure all communications are accurate, professional, and compliant with necessary healthcare and regulatory standards.

Social Media and Digital Presence

• Contributed to organic social media management (Instagram, Facebook, Linked In) by creating, scheduling, and monitoring content calendars.
• Collaborate with stakeholders—including physicians, influencers, and agencies—to maintain brand consistency and drive engagement.
• Monitor platform trends and manage online reputation to optimize performance.

Public Relations and Events

• Support public relations efforts, including media announcements, thought-leadership opportunities, and coordination with external PR partners.
• Lead the end-to-end planning and execution of events, managing all logistics from invitations and registration to on-site coordination and post-event follow-up.
• Represent CCPHP professionally at external functions, events, and creative productions.

Performance and Collaboration

• Track and analyze campaign performance across all channels to provide actionable insights and recommendations for optimization.
• Collaborate cross-functionally with sales and operations teams to ensure marketing initiatives are aligned with broader business goals.
• Manage the full project lifecycle for marketing activities, from initial conceptualization and planning through production and final implementation.

Qualifications

• Bachelor’s degree in marketing, communications, design, or a related field, providing a strong foundation for integrated brand management.
• Three or more years of professional experience in marketing roles, specifically focused on content creation, social media, or creative strategy.
• Exceptional writing and editing skills with a sharp eye for detail and the ability to maintain a consistent brand voice across all digital and print media.
• Demonstrated proficiency with creative tools like Adobe Creative Suite or Canva to produce polished visual assets that align with premium brand standards.
• Strong technical familiarity with marketing ecosystems, including CRM platforms, email marketing tools, CMS, and campaign performance analytics.
• Highly organized project management capabilities with the flexibility to travel and support on-site events or creative production as required.
• Ability to work independently while collaborating effectively with internal teams, agencies, vendors, and physician partners.

Preferred Qualifications

• Experience in healthcare, concierge medicine, wellness, hospitality, luxury services, or another consumer membership business.
• Proficiency with Hub Spot.
• Primarily based in Boca Raton, Florida
• Hybrid in-office and remote work

About Castle Connolly Private Health Partners

Castle Connolly Private Health Partners is a healthcare membership company that connects discerning individuals with exceptional physicians practicing truly personalized medicine without compromise. Our concierge medicine programs are complemented by personalized wellness offerings—from one-on-one health coaching to advanced testing—designed to help members make measurable progress throughout their health journeys.