Senior Market and Segment Development Specialist

Canon U.S.A. is seeking a Senior Market and Segment Development Specialist to drive growth for our imaging and printing solutions in the manufacturing sector. In this role, you will analyze market trends, identify high-potential customer segments, and design targeted go-to-market strategies. You'll collaborate closely with sales, marketing, and product teams to build data-driven business cases, refine value propositions, and support campaigns that increase adoption and revenue.

This position offers the opportunity to influence strategy at a leading global brand committed to innovation, quality, and social responsibility.

Responsibilities

• Lead market and segment analysis for Canon U.
• S.
• A.'s imaging and printing solutions within manufacturing-focused customer segments
• Identify, size, and prioritize new market segments to drive growth and profitability
• Develop and refine go-to-market strategies, value propositions, and segment-specific messaging
• Collaborate with sales, marketing, and product teams to build targeted campaigns and sales enablement tools
• Monitor competitive activity, pricing, and trends, recommending adjustments to strategy
• Create data-driven business cases for new segment opportunities and initiatives
• Track KPIs for segment performance and report insights to senior leadership
• Partner with cross-functional teams to ensure customer feedback informs product and service enhancements

Required Skills

• Market analysis
• Segmentation strategy
• Go-to-market planning
• B2
• B marketing
• Data analysis and reporting
• Competitive intelligence
• Business case development
• Sales enablement
• Project management
• Manufacturing industry knowledge