Ecommerce Manager

Help Shape the Future of Modern Mobility Role Overview

This role supports Travelpro’s continued growth as a design-led, consumer-focused mobility brand by improving the performance and customer experience of its US direct-to-consumer business.

The Consumer Performance Manager, US DTC is accountable for the day-to-day performance of Travelpro’s US ecommerce business. Reporting to the Head of Global DTC, this role develops and executes channel plans that improve conversion, revenue growth, and customer engagement across the primary US website, Shop app, and emerging commerce surfaces. The manager translates broader DTC strategy into clear priorities, operating plans, and performance targets for internal partners, agencies, and direct reports.

The manager oversees site performance, recommends full-funnel paid media priorities, and manages the Consumer Experience Partner. The role works with marketing, creative, analytics, operations, and agency partners to execute approved ecommerce plans, resolve issues, and maintain accountability for results.

• Manage site revenue, conversion rate, and AOV performance across the primary US website, Shop app, and emerging commerce channels, recommending corrective actions when results are below plan.
• Identify and execute growth initiatives across merchandising, marketing, and user experience
• Monitor weekly performance metrics and adjust strategy accordingly to meet and exceed revenue targets

• Manage site merchandising plans, category structure, and product placement within the broader DTC strategy to improve product discoverability and sales.
• Ensure optimal product discovery, category organization, and promotional visibility across all digital touchpoints
• Set PDP and content strategy priorities - informed by performance data and testing results - for the Consumer Experience Partner to execute against

• Lead homepage, landing page, and category content strategy in alignment with brand and commercial priorities
• Partner with creative and marketing teams to ensure consistent brand storytelling across all digital surfaces
• Develop content strategies that drive product education, brand affinity, and conversion

• Manage full-funnel paid media plans in partnership with the performance marketing agency, using approved goals, budgets, and channel guardrails to support awareness, consideration, conversion, and retargeting objectives.
• Serve as the primary day-to-day ecommerce partner for the performance marketing agency, retention agency, and social teams. Recommend budget allocation and channel-mix adjustments to the Head of Global DTC based on revenue, efficiency, and customer-acquisition performance.
• Own landing page strategy and optimization for paid campaigns, affiliate programs, and promotional events, ensuring paid traffic and site merchandising priorities stay aligned
• Direct measurement and attribution across the funnel, partnering with analytics to evaluate channel performance and reallocate spend
• Lead performance, retention and affiliate marketing strategy in close collaboration with agency and internal partners for execution

• Lead agentic commerce + AEO/GEO (ChatGPT, Perplexity, Gemini, Claude) direction.

• Partner closely with the data analyst/scientist to build a robust reporting and insights practice
• Identify and prioritize testing opportunities across merchandising, promotions, product pages, and UX
• Establish the testing roadmap and operating process, coordinate implementation with the Consumer Experience Partner and technical partners, and review results to prioritize measurable…