Associate Manager, Collegiate Activation

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’reALANI NU®— confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’reROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FL

Travel Requirements: This position requires 15–20% travel.

People Management Responsibilities: Yes

Role Type: Full-Time

As the Associate Manager, Collegiate Activation, you’ll lead collegiate marketing strategy and execution across an assigned territory, driving awareness, product trial, student engagement, and brand affinity for CELSIUS®, ALANI NU®, and ROCKSTAR® among college consumers. You’ll develop and execute regional collegiate marketing plans aligned with national brand priorities and regional business objectives, overseeing campus activations, sampling programs, university partnerships, and collegiate team development.

Reporting to the Manager, Collegiate Activation and partnering closely with Sales, Market Activation Managers, Collegiate Marketing Specialists, Brand Marketing, Sports Marketing, and Experiential Marketing, you’ll translate brand strategy into impactful campus experiences, build long-term consumer loyalty, and use market insights and performance data to drive measurable business results.

• 2–4 years of experience in collegiate marketing, field marketing, experiential marketing, brand marketing, campus ambassador programs, or related marketing disciplines
• Experience leading campus activations, student engagement programs, or grassroots marketing initiatives
• Previous leadership experience managing student ambassadors, interns, or part-time marketing teams preferred
• Experience working within CPG, beverage, lifestyle, sports, fitness, or entertainment industries preferred
• Strong understanding of college consumer behavior and campus culture

• Strong leadership and team development capabilities
• Excellent communication and relationship-building skills
• Ability to connect collegiate marketing efforts to broader business objectives
• Strong project management and organizational abilities
• Creative thinker with the ability to execute strategically
• Strong analytical and problem-solving skills
• Ability to manage multiple campuses, priorities, and stakeholders simultaneously
• Self-starter who thrives in a fast-paced, entrepreneurial environment

• Bachelor's degree preferred
• Willingness to travel throughout assigned territory
• Valid U.S. driver's license required
• Ability to work evenings and weekends as required by campus events…