Marketing Associate

Important Application Requirement (Please Read Before Applying)

This is a 100% on-site position at our corporate office in Boca Raton, Florida. We are not offering hybrid or remote flexibility for this role.

• Local Candidates Only: Please do not apply if you do not currently reside within a 40-minute commute of Boca Raton, FL. Candidates who are not presently local will not be considered.
• Note to Recruiters: No executive search firms will be utilized for this hire. Direct applicants only.
• Portfolio Submission: The hiring team would strongly prefer you submit a portfolio in addition to your resume.

By Ver Tek  is now seeking a Marketing Associate who will develop, execute and optimize online strategies, enhance brand presence and drive customer acquisition. This position is a key ambassador to create content, develop internal marketing protocols and partner in sales lead generation. The Marketing Associate will have experience with digital marketing channels and a passion for creating engaging content. The ideal candidate for this role will be professional, creative and data driven.

1. Brand Strategy & Positioning

• Develop and promote a deep understanding of By Ver Tek 's value proposition and mission
• Consult with and learn directly from clients and business partners to identify messaging and positioning that will resonate with the telecom construction industry and our prospective customers
• Promote and develop marketing materials and branding protocols across the organization
• Ensure all marketing content strictly adheres to brand guidelines and industry regulations
• Develop and execute high-ROI digital campaigns across Email, Linked In, and other B2B platforms
• Conduct market research and competitor analysis to keep By Ver Tek  steps ahead of the competition
• Manage SEO strategies to aggressively maximize search rankings and website traffic

3. Content Creation & Brand Stewardship

• Own the content lifecycle: write engaging copy for the company website, blogs, social media channels, and email newsletters
• Manage our Word Press site, ensuring landing pages are optimized for user experience and conversion
• Support PR efforts by drafting press releases and managing our public-facing brand reputation across online review and recruiting platforms
• Maintain internal brand integrity: manage our SharePoint content library, establish marketing SOPs and curate PowerPoint presentations
• Track, analyze and report on KPIs and campaign ROI using Google Analytics and our CRM
• Transform raw data into actionable insights and present performance metrics directly to cross-functional teams and leadership
• Onboard and orient new hires on brand standards (e-signatures, social media etiquette, letterhead, etc.)
• Contribute to a high-energy, collaborative team environment focused on mutual success.

• Bachelor's degree in Marketing, Communications or a related field
• 2-5 years of hands-on experience in digital marketing, B2B content creation and brand management
• Proficient with MS Office 365 (PowerPoint, Teams, SharePoint), Google Analytics, and CRM systems
• Solid grasp of SEO, content marketing and B2B social media strategy
• An exceptional, concise writer and polished presenter who can confidently communicate with stakeholders at all levels
• Highly adaptable, analytical, organized and capable of pivoting as priorities evolve

• Experience with Pipedrive CRM
• Familiarity with project management software like Wrike
• Proficiency with advanced reporting tools (GA4, Looker Studio / Data Studio)
• Comfortable working in an Apple/Mac environment

As fiber build experts, By Ver Tek  provides turnkey services for broadband infrastructure projects where failure is not an option. From design, engineering…