Brand Marketing Specialist, Alani Nu

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’reALANI NU®— confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’reROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Brand Marketing Specialist - Alani Nu

In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FL

Travel Requirements: This position requires up to 15% travel

People Management Responsibilities
:
No

Role Type: Full-Time

The Alani Nu Brand Marketing Specialist is a culture-obsessed, consumer-centric marketer who helps bring the brand to life through impactful marketing initiatives, compelling storytelling, and seamless execution. This role plays a key part in supporting brand-building efforts that strengthen consumer engagement, increase brand visibility, and elevate how Alani Nu shows up across culture and the marketplace.

In this role, you'll work cross-functionally across the Marketing and Commercial organization to support key marketing initiatives through consumer insights, trend analysis, campaign support, partnerships, and brand storytelling. From identifying emerging trends and supporting brand activations to developing presentations and campaign recaps, you'll help execute programs that strengthen consumer connection and reinforce Alani Nu's position as a leading lifestyle brand.

The ideal candidate is highly organized, creatively driven, analytically minded, and deeply connected to culture, trends, and consumer behavior. You thrive in a fast-paced environment, naturally stay ahead of what's next, and are excited by the opportunity to help shape and support one of the most recognizable brands in the industry.

• Experience:
  
  1-3 years of experience in a similar role in CPG or lifestyle marketing, brand, or a related field
• Strong organizational and project management skills with exceptional attention to detail
• Comfortable reviewing analytics and translating data into actionable recommendations and insights
• Strong presentation and deck-building skills
• Highly collaborative with strong communication skills and ability to work cross-functionally
• Ability to manage multiple projects and priorities in a fast-paced environment
• Proactive, resourceful, and solutions-oriented mindset
• Naturally curious with strong awareness of cultural trends, emerging brands, and consumer behavior
• Passionate about pop culture, marketing, and staying ahead of trends and what's next
• Existing network or familiarity with relevant industry contacts is a plus
• Experience working on , Mural, and SharePoint is a plus
• Passion for brand building and creating impactful consumer-facing moments