Marketing Manager

Job Description

SOX Erosion Solutions delivers a suite of patented erosion control systems designed to stabilize shorelines and hillsides, while improving water quality. SOX prioritizes the education, training, and ongoing support of its national network of service providers to deliver superior outcomes in diverse environments. Our mission is to lead the transformation of earthen and aquatic systems with bioengineered solutions that stabilize, restore, and protect our natural world.

Position Summary:

SOX Erosion Solutions is ready to move from building its marketing foundation to maximizing its performance. We are looking for a Marketing Performance Manager who can turn systems, data, and campaign activity into qualified opportunities and better business decisions.

This is not a traditional marketing role focused primarily on producing content or completing incoming requests. You will own the marketing side of the customer acquisition journey, from lead generation and qualification through attribution, reporting, and optimization. You will have the autonomy to investigate performance, explain what the data means, and recommend what the company should do next.

You will join an organization that has invested in stronger marketing infrastructure, systems, processes, and data quality. Your opportunity is to help translate that foundation into measurable performance and a clearer connection between marketing activity, sales opportunities, projects, and revenue.

What You'll Do

You will spend your time administering and improving Hub Spot, monitoring the marketing funnel, maintaining reliable performance reporting, and identifying ways to generate more qualified leads. You will evaluate campaigns and channels, test new approaches, improve attribution, and present useful recommendations to marketing and company leadership. You will also partner closely with the Sales Performance Manager to understand lead quality, conversion trends, and marketing's contribution to pipeline and revenue.

This role requires both hands-on execution and strategic judgment. You will not simply deliver reports. You will help the organization understand what is working, what is not, and what should happen next.

Core Responsibilities:

• Own the administration and continued improvement of Hub Spot Marketing Hub, including workflows, automation, lead scoring, forms, lifecycle stages, campaign tracking, integrations, and supporting documentation.
• Monitor lead volume, quality, routing, lifecycle movement, and conversion performance across sources, campaigns, audiences, and channels.
• Build and maintain accurate dashboards and recurring performance reports for marketing, leadership, executive, and board-level audiences.
• Connect marketing activity to qualified opportunities, pipeline, projects, and revenue through dependable attribution and performance reporting.
• Analyze campaigns, channels, conversion rates, lead quality, attribution, and return on investment to identify opportunities for improvement.
• Lead structured testing across advertisements, landing pages, email campaigns, forms, calls to action, audience segments, and campaign timing.
• Establish and uphold standards for source attribution, campaign tracking, lifecycle management, lead tagging, and marketing data quality.
• Partner regularly with the Sales Performance Manager to review lead quality, MQL-to-SQL conversion, acceptance trends, qualification criteria, and downstream business outcomes.
• Research, recommend, and integrate AI, automation, analytics, and marketing technology solutions that improve performance, scalability, reporting, or data accuracy.
• Present clear findings, risks, and data-backed recommendations that help leadership make informed marketing and investment decisions.

Who Thrives in This Role

You are naturally curious about why performance changes and persistent about finding a credible answer. You enjoy working at the intersection of marketing, systems, analytics, and revenue. You can move comfortably between detailed platform administration and high-level business conversations, translating complex findings into practical recommendations.

You take ownership without waiting for every step to be assigned. At the same time, you value collaboration and understand that marketing performance depends on strong relationships across marketing, sales, operations, and leadership. You are comfortable challenging assumptions constructively, recommending that underperforming activities be changed…