Sales Director, Retail

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Full Time SGA Boca Raton, FL, US

3 days ago Requisition

Title:

Prepared By:

Laura Piviri

Department

Prepared / Revised Date:

9/3/2026

Reports To:

CCO

Classification:

Serve as the primary sales leader for assigned retail, eCommerce, omnichannel, marketplace, and utility bedding accounts. This role is responsible for actively managing customer relationships, driving new business development, increasing sales and market share, and achieving profitable revenue growth. The Sales Director will pursue new business opportunities, expand market penetration, and build a strong sales pipeline through prospecting, networking, trade shows, and strategic business development activities.

(Includes the following, other duties may be assigned)

• Actively manage and grow a portfolio of retail, eCommerce, omnichannel, marketplace, and utility bedding accounts, serving as the primary point of contact for key customer relationships.
• Drive profitable sales growth through proactive business development, prospecting, and acquisition of new customers within targeted market segments.
• Identify, target, and secure new business opportunities with retailers, eCommerce platforms, marketplaces, omnichannel customers, distributors, and strategic channel partners.
• Develop and execute strategic account plans to achieve revenue, profitability, customer retention, and market share objectives.
• Build and maintain a robust sales pipeline through cold calling, networking, referrals, industry relationships, and lead generation activities.
• Lead sales efforts for key customers, distributors, management companies, and other strategic channel partners.
• Conduct competitive analysis, market research, and industry trend assessments to identify opportunities and inform business strategies.
• Partner with Product Development and Merchandising teams to identify market opportunities and develop innovative products that drive revenue growth and strengthen competitive positioning.
• Collaborate with Operations, Customer Service, Supply Chain, and other cross-functional teams to ensure successful product implementation, exceptional service, and a seamless customer experience.
• Collaborate with customers, business planning, and internal teams to develop accurate sales forecasts, demand plans, and inventory strategies.
• Develop annual sales forecasts, budgets, and growth plans in partnership with sales leadership.
• Oversee new product introductions and account implementation processes from inception through shipment.
• Monitor customer activity, sales opportunities, and order execution while partnering with Customer Service, Operations, Planning and Supply Chain teams to ensure timely fulfillment and customer satisfaction.
• Analyze sales performance, profitability, and market trends to identify opportunities for continuous improvement.
• Resolve customer, product, quality, and operational issues through collaboration with cross-functional teams.
• Lead the sales process from prospect identification and qualification through proposal development, contract negotiation, close, and implementation.
• Represent the company at industry trade shows, conferences, customer events, and association meetings to generate leads, strengthen industry relationships, increase brand visibility, and identify new business opportunities.
• Leverage trade show participation and market intelligence to uncover emerging trends, evaluate competitive activity, and support territory growth strategies.
• Provide leadership, direction, and support to assigned team members, manufacturer representatives, and internal partners to ensure alignment with business objectives.
• Mentor and develop team members while promoting best practices in sales execution, customer service, and account management.
• Champion a culture of customer service excellence, operational efficiency, accountability, and continuous improvement.
• Maintain proficiency in ERP, project management, and sales analytics systems to effectively manage account performance and reporting.
• Travel as required to support customer relationships, business development efforts, industry events, and revenue objectives.

No

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in Business, Marketing, Retail Management, or a related field preferred.
• 5-10 years of progressive sales, business development, or account management experience, preferably within retail, eCommerce, omnichannel, marketplace, consumer goods, textiles, bedding, or related industries, with a proven track…