Commercial Director Apparel

Principal Accountabilities

• Set and execute the national Apparel commercial strategy to ensure growth, profitability, and competitiveness.

• Translate global strategic direction and key account programs into strong local execution.

• Assess market, customer, and competitive dynamics to identify growth opportunities and shape strategic interventions.

• Deliver annual revenue, gross margin, and EBIT targets.

• Govern pricing discipline, product mix optimization, and margin improvement.

• Strengthen forecasting accuracy and performance management with Finance.

• Build and maintain strategic relationships with brands, vendors, and key accounts.

• Champion Voice of the Customer, ensuring insights drive improved experience and long‑term loyalty.

• Lead negotiation and closure of major commercial agreements.

• Optimize go‑to‑market with the right value proposition for the right segment, ensuring agility and competitiveness.

• Drive sales productivity, CRM discipline, and pipeline accuracy.

• Lead adoption of digital and data‑driven tools to enhance commercial execution.

• Manage commercial risks related to pricing, credit, contracts, and market volatility.

• Ensure compliance with commercial policies, governance standards, and the Business Code of Conduct.

• Maintain clear KPIs, dashboards, and transparent reporting.

• Build and develop a high‑performing commercial team aligned with Commercial Excellence standards.

• Strengthen leadership capabilities, succession pipelines, and technical sales competencies.

• Foster a culture of accountability, growth mindset, and cross‑functional collaboration.

• Actively participate in all H&S and Environmental programs.

• Use appropriate PPE as designated area.

• Report any safety or environmental incidents, including accidents, near misses, unsafe actions, and unsafe conditions.

• Implement all activity in their department in accordance with the environmental policy and develop corrective action plans with the ECCR Team when needed.

Revenue & Growth – Achievement of annual sales targets, new customer acquisition, and sustainable growth.

Margin & Profitability – Improving gross margin, disciplined pricing, and optimized product mix.

Commercial Strategy Execution – Delivery of annual and multi‑year plans with clear KPIs.

Customer Leadership – Strengthened key account relationships, contract wins, and improved retention.

Market Intelligence & Innovation – Regular insight generation and adoption of digital/commercial excellence initiatives.

Governance & Compliance – Effective risk management, forecasting accuracy, and policy compliance.

Talent & Capability – Strong leadership pipeline and improved team capability and performance.

• Bachelor’s degree in business administration, Marketing, Engineering, or a related field.

• Master’s degree (MBA or equivalent) is strongly preferred.

• Fluent in English (written and spoken); additional languages are an advantage.

• In‑depth experience of industrial, B2B and Corporate Sales and Marketing, ideally in a multinational environment.

• Proven strategic commercial leadership and change management experience, strong communication, commercial judgment, and stakeholder influence, tenacious and results driven with sound business judgement.

• Committed to the principles of corporate social responsibility and sustainability.

• Ability to analyze market trends, customer needs, and competitive landscapes to drive business decisions.

• High level of business ethics, integrity, and compliance awareness.

• Demonstrated ability to work closely with operations, supply chain, finance, and global teams.

• High integrity, capable of leading through volatile environments.

• 12+ years in Sales/Marketing for B2B, including 5+ years in senior leadership roles.

• Experience in multinational industrial/B2B environments.

• Exposure to corporate sustainability and CSR initiative.

Willing to be placed in Bogor city.

We are a multinational manufacturing company who leads Thread and Structural Components industry with world class quality standards located in Bogor - West Java and Pleret (Pasuruan) - East Java, requires strong self‑motivated and dynamic candidates.