Marketing Manager

Overview

Rapid Home Service Group offers a marketing role for someone who wants the wheel. If you think in offers, copy, and conversion, understand how marketing and sales work together in home services, and want real ownership over growth, this role is a chance to operate at a higher level. You'll run marketing like a business, not a department, with clear authority, real expectations, and a scoreboard tied to qualified leads and revenue.

At Rapid Home Service Group, we are not a one‑size‑fits‑all contractor. We build and scale specialized home‑service brands designed to dominate their lane. Roofing, decking, and more are coming fast. We own and operate brands like Rapid Roofing and BOSS Decks, each focused exclusively on doing one thing at the highest level, backed by strong systems, real budgets, and a leadership team that understands growth.

#1 Home Services Experience Matters

Home services lead generation is different. Trust. Urgency. Timing. Fear. Seasonality. Photos. Speed to lead. Follow up. Local reputation. If you’ve run marketing for home services before, great. If you haven’t, you better deeply understand how it works and be able to speak to it clearly. We are not looking to teach someone the basics of this industry.

#2 Strategy, Speed, and Ownership

• Create offers that convert in home services
• Shape messaging and copy that builds trust fast
• Set strategy and priorities
• Move initiatives forward quickly
• Hold execution resources accountable

We have tech staff, media, and vendors to help execute. Your job is to make sure the right things get built and launched. In addition, we expect you to be skilled enough to be hands‑on.

#3 Numbers Over Feelings

• Qualified leads
• Booked appointments
• Cost per lead
• Cost per appointment
• CAC
• Revenue impact

We make decisions with data, not opinions.

#4 Leadership and Leverage

• SEO vendors
• Paid media partners
• Freelancers and creatives
• Technical support resources

Your role is to keep everyone aligned, moving, and accountable.

• Real ownership over marketing direction and performance
• Authority to move fast without red tape
• Execution support so you stay in the driver seat
• A clear scoreboard tied to revenue
• Direct feedback from sales and leadership
• Budgets that actually matter
• Pay that matches responsibility and performance
• A path to senior leadership as the group grows

• Own offer creation across all Rapid Home Service Group brands
• Develop messaging, angles, and copy that convert home service leads
• Drive paid media strategy across Meta, Google, and future channels
• Work directly with sales to improve lead quality and close rates
• Brief tech and creative teams for fast execution
• Manage vendors with clear expectations and timelines
• Build repeatable home services marketing systems
• Monitor performance and adjust quickly based on real data
• Protect speed, focus, and momentum

• Marketing operators with home services lead‑gen experience
• Or marketers who deeply understand home services buying behavior
• Can manage multiple brands
• Understands how to CREATE TIME through delegation
• Strong in offers, copy, and positioning
• Comfortable with funnels, attribution, and CRMs
• Fast movers who respect their time
• Leaders who can coordinate vendors without micromanaging
• Someone who actively studies marketing and improves their craft

You don’t need to be a designer or developer. You do need to understand how homeowners actually buy.

• Marketers who only know ecommerce or SaaS
• People who care more about aesthetics than conversion
• Slow executors
• Anyone who avoids accountability
• Low/learning marketing skills

Rapid Roofing:

BOSS Decks:

Instagram: @roofwithrapid, @bossdecksusa

Compensation and Upside - Salary + Performance Bonus

This is a leadership level marketing role with real ownership and real upside.

Base salary will currently land in the $80,000 to $110,000 range
, depending on experience and scope. On top of base, this role includes quarterly performance bonuses tied directly to real outcomes. Bonuses are based on completed, held homeowner appointments
, not impressions, clicks, or raw lead volume. The focus is on real…