Marketing Coordinator

About the Role

Allenberry is looking for a Marketing Coordinator to support the day‑to‑day engine of our marketing operation. This isn't a role where you wait for assignments — you'll carry the execution side of our marketing forward, from on-property collateral and website updates to concert ticketing, email campaigns, and guest communication.

You'll also help manage how we talk to our guests: the pre‑arrival, on‑property, and post‑stay communication that drives upsells, and the ongoing work of keeping our guest database engaged rather than dormant. This part of the role contributes directly to revenue.

You'll work directly with the Director of Marketing, who owns our marketing strategy, budget, and priorities. Your job is to bring that direction to life reliably and well — you'll be trusted to execute without step‑by‑step supervision, while the Director sets the plan. You'll also be the day‑to‑day marketing contact for our Spa and Food & Beverage teams, helping them promote packages, events, and seasonal offerings.

• Manage the full lifecycle of property collateral: in-room materials, menus, signage, rack cards, flyers, digital displays, and event programs
• Coordinate with designers and print vendors on production, proofing, and delivery timelines
• Audit collateral across the property regularly to catch outdated pricing, expired offers, and worn materials
• Maintain brand standards and a central library of current, approved assets

• Handle ongoing website updates: event listings, offers, packages, seasonal content, rates, and imagery
• Keep the events calendar accurate and current across all digital touchpoints
• Write and refresh page copy; upload and optimize photography
• Flag technical issues and coordinate with our web developer on larger changes

• Build and configure event listings in Ticket Tailor, including pricing tiers, on-sale dates, seating, promo codes, and fees
• Manage the promotional timeline for each concert and event, from announcement through day-of
• Monitor sales pacing and flag underperforming events early so we can adjust
• Coordinate with box office, operations, and talent partners on marketing assets and approvals
• Pull post-event sales and attendance reporting

• Build, test, and deploy marketing emails: event announcements, seasonal promotions, packages, and newsletters
• Manage the email calendar so we're consistent without overwhelming our list
• Maintain list segmentation and hygiene; ensure compliance with CAN-SPAM and platform requirements
• Report on performance and test subject lines, send times, and offers over time

• Support the guest communication journey across pre-arrival, on-property, and post-stay touchpoints
• Build and deploy upsell offers — room upgrades, spa treatments, dining reservations, event tickets, and packages — timed to when guests are most likely to say yes
• Write guest-facing copy that sounds like Allenberry, not like a template
• Partner with Front Desk, Spa, and F&B on the offers they're presenting in person, so what a guest sees in an email matches what they hear at check-in
• Help test and refine offers, timing, and channels; report on results

• Maintain our guest database: keep it clean, segmented, accurate, and growing
• Execute ongoing engagement programs that give past guests a reason to hear from us between stays — seasonal offers, event announcements, anniversary and birthday touches, win‑back campaigns
• Build and maintain segmentation that reflects how guests actually differ: first‑time vs. returning, leisure vs. group, spa‑driven vs. event‑driven, high‑value vs. occasional
• Grow the database through on‑property capture, web forms,…