Producer, Creative Arts​/Media, TV & Film Production

Overview

A producer works on the development, planning, execution, release and marketing of a creative project. Producers can work on movies, TV shows, reality shows, animated shows, commercials and theater productions
. Usually, a producer will specialize in one or two types of creative projects, such as TV shows and movies.

26%

Percentage of producers and directors who worked in motion picture and video industries in 2024 (See disclaimer 1 )

The simple explanation is that producers are responsible for shepherding a creative project through its entire lifecycle, from conception to release
. Some producers are self-employed contractors who may work with a range of different production companies. Others work directly for a studio or production company. Producers who specialize in TV commercials may be employed by a marketing agency.

A producer’s daily responsibilities depend on the particular stage of the project they are managing
. During the development and preproduction phases, as well as in other key areas, a producer may be responsible for a variety of important tasks, including:

Scoping out potential projects

Producers help identify projects that look promising, both in terms of artistry and commercial viability.

Obtaining copyrights and financing

They make sure to purchase the rights to creative projects and secure financing from investors.

Putting together a team

Producers assemble a creative team of writers, managers, talent (actors for the leading roles), critical crew members and a director.

Gaining approval

Collaborate with the production company to “green light” the project (obtain approval to move forward with it).

Budgeting

The producer is responsible for establishing a budget and ensuring that the project stays within that budget.

Supervising

They oversee and manage the logistics and business operations, as well as the production of the film.

Producers oversee the postproduction process, including the editing and music composition.

Becoming a producer requires a mix of creativity, leadership and industry knowledge
, all of which start with the right education and experience. There are key steps to take on your path to becoming a producer to help you enter the industry qualified and confident.

High School Diploma

There are many opportunities for high school students to begin engaging in production-related activities and classes. If you’re able, consider taking classes in theater, film or any type of media studies to begin preparing yourself for college-level courses. Other relevant courses to consider for this profession include social sciences, humanities, computer applications, entrepreneurship, business law and microeconomics. Consider joining a drama club or a digital film club during your high school years.

You might also look for opportunities at a community theater organization during the summer.

College Degree

After high school, you’ll need to earn a bachelor’s degree, as producers are generally expected to have an undergraduate education. (See disclaimer 2 ) Many aspiring producers choose to earn a degree in film or cinema studies. It’s also possible to pursue this career path with a degree in theatre, communications or a similar artistic field. Your degree program may include a practicum course during your senior year.

You’ll likely be required to create a short digital film. This will prove invaluable not only as a chance to practice your skills and exercise your creativity, but also as an addition to your professional portfolio.

Internships

Film and production students are strongly encouraged to explore internship opportunities while in college. Being a producer is not an entry-level job. Thus, students who can demonstrate some work experience upon graduation may be better positioned to pursue this role sooner. You can look for internship opportunities at local community theatres, film production companies and even marketing agencies that create television commercials.

Entry‑Level Roles

Students who aspire to become producers, directors or other major players on creative projects must first pursue an…