Director Content Marketing

Director Of Content Strategy

Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand!

At Albertsons Companies, we are looking for someone who's not just seeking a job, but someone who wants to make an impact. In this role, you'll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment that's constantly evolving.

Position Summary

The Director of Content Strategy is responsible for developing and leading an enterprise-wide content strategy that elevates the Albertsons Companies brand, strengthens customer engagement, and supports content creation for both 360 integrated campaigns and always-on personalization. This role will define the content architecture and connectivity, storytelling across platforms and channels, and operational processes that enable scalable, on brand, and high-performing content across all banners, channels, and customer touchpoints.

The Director will partner closely with internal teams, agencies, and technology providers to build a modern, AI-enabled content ecosystem that accelerates production, enhances creative quality, and ensures cohesive storytelling across paid, owned, and earned media.

Main Responsibilities:

Content Strategy & Architecture

• Develop and maintain the enterprise content strategy aligned to brand, business, and customer experience goals.
• Define the content architecture, including modular content systems, metadata frameworks, taxonomies, and governance models to support personalization and omnichannel activation.
• Establish storytelling frameworks that ensure consistent brand voice, narrative cohesion, and creative excellence across all channels and platforms.
• Create content playbooks, guidelines, and templates to drive consistency and efficiency across internal teams and agency partners.
• Lead content strategy for National 360 campaigns, ensuring alignment across platforms, channels inclusive of paid media, owned digital channels, in-store, social, and CRM.
• Partner with Channel partners, business functions and The Collective to translate campaign objectives into cohesive content plans.
• Ensure storytelling is integrated, sequenced, and optimized across the full customer journey.
• Oversee content planning, briefing, and orchestration to ensure timely and effective delivery.

AI ? Enabled Content Systems & Innovation

• Identify and implement AI and automation technologies that enhance content creation, versioning, optimization, and personalization.
• Advocate for prioritization with key stakeholder partners:
  Product, Engineering and Digital teams to develop and integrate AI tools safely, responsibly, and in alignment with enterprise standards.
• Develop enterprise standards for Ai tools to be scalable for the enterprise; including close partnership with key stakeholders like Legal, Shopper Experience and Division teams.
• Drive innovation in dynamic content, predictive content models, and generative AI applications to support personalization at scale.
• Develop and maintain a scalable content ecosystem that supports always-on personalization across email, app, site, retail media, and paid media.
• Partner with CRM, Loyalty, and Digital teams to ensure content is modular, metadata-driven, and optimized for personalization engines.

Creative Leadership

• Manage small team of Sr Designers to create and/or refresh brands and/or sub-brand identifies in company portfolio.
• Direct Sr Designers to develop 360 digital marketing tactics across customer journey including:
  Paid, CRM, app/web and in-store.
• Partner closely with The Collective (Albertson's Media Network) to ensure brand guidelines are adhered across all vendor funded initiatives inclusive of digital media, owned channels, in-store and social influencer content.
• Define roles, responsibilities, and workflows across internal and external teams to ensure clarity and efficiency.
• Oversee agency performance, ensuring output meets brand standards, operational requirements, and…