Ecommerce Growth Marketing Specialist Job Boise area,Idaho USA,Education / Teaching

We’re Heidi.

We’re building the future of healthcare by giving every clinician the earth’s finest AI Care Partner. In just 18 months, our clinical AI products have absorbed the administrative chaos of 73 million patient visits. Today, we support over 2.5 million patient sessions a week across 190+ countries.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s healthcare capacity and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we’re expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

If you don’t choose easy and you want to build something way bigger than yourself then, choose the challenge, choose Heidi.

The role

You will build and support the direct-to-clinician ecommerce system for Heidi Remote across Meta, Google, Tik Tok, Native and Amazon, plus the channels and marketplaces that come after. Deep penetration in each, rather than a thin presence in all of them.

Half the job is running the accounts. The other half is building the machine underneath: tracking, product feeds, store pages, a creative pipeline that does not run dry and reporting that people actually read. We have ambitious goals and we want ambitious people on the journey with us.

You will sit in the growth team and work day to day with the Growth Lead for Heidi Remote, who sets the strategy, the offer calendar and the campaign structure. You will also work with GTM, product, content and creative.

What you’ll do

Plan campaigns and offers with the Growth Lead. Build the calendar of offers, bundles and promotions together, then find the ones that hold up at scale instead of spiking for a week and dying. The Growth Lead holds the final call on which offers run and how campaigns are structured

Bring us the better ideas. If the numbers say an offer, an audience or a campaign structure should change, make the case. Proposals backed by data get run, and the ones that work become the new plan.

Run the channels. Hands on the accounts across Meta Ads, Google Ads, native (e.g., Outbrain), Tik Tok Ads and Amazon Ads. Structure, budgets, audiences, bidding, creative rotation.

Write for native. Native placements live or die on direct response copy, so expect to draft, test and rewrite article-style ads, not just swap headlines.

Set up and optimize marketplaces. Amazon first: listings, A+ content, imagery, reviews, buy box, inventory feeds. Then whichever marketplace earns the next slot.

Lift conversion rate. Own the path from ad to checkout. Landing pages, product pages, cart and payment, all tested properly rather than changed on a hunch.

Keep creative flowing. Brief UGC, product photography and video with the creative and design teams, and hold enough variants in flight that testing never stalls waiting on assets.

Manage the moving parts. An offer launch touches GTM, product, content, supply and support. You keep the dates honest and everyone pointed the same way.

Collaborate with Partners. Work with affiliates and key partners to drive incremental sales.

Report with a point of view. Clean numbers on spend, CPA, ROAS, AOV and GMV, plus a recommendation on what to do next week.

What you’ll need

Hands-on performance marketing experience across Meta, Google and Tik Tok Ads. You have managed real budgets and can talk through a decision you got wrong and what you changed after it.
Experience setting up and running marketplace stores, Amazon in particular.
A record of planning campaigns and offers…