Senior Direct Response Marketer

Who We Are
We help men save their marriages through online coaching that gets results, often where traditional counseling hasn’t.

Check out the Marriage Reset You Tube channel () and Instagram ().

The Role
We are hiring a Senior Direct Response Marketer to own the message everywhere it appears at an eight-figure men’s coaching company: the ads, the VSL, the funnel pages, and the email.

Our historic winning ads don’t perform as they used to, and the new winners bring in lower-quality leads. We are running a marketing turnaround under a new Head of Paid Marketing, and this is the seat that writes it.

• Market research and ideation
• Writing copy for ads, the VSL, funnel pages, and emails
• Managing the editing team
• Reviewing the analytics and iterating on what the numbers show
• Keeping all copy within ad platform policies

You’ll report to the Head of Paid Marketing and work closely with the founder.

• Excellent written and spoken English, at a native or near-native level
• Worked inside a company or offer doing $500,000+ per month in revenue, so you know what volume, speed, and scrutiny look like at that scale
• Copy you personally wrote has sold at least $1 million in revenue, and ideally a lot more, with numbers you can show and someone who can confirm them
• Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad → opt-in/VSL → application → call → close), with results you can show: cost per call, ROAS, or revenue attributed to your copy
• Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
• Written Meta ad copy at volume, week after week, and tracked which concepts won and why
• Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates
• Directed video editors or designers from a written brief through to the finished creative, and held the standard on the final cut, with examples
• Done real voice-of-customer research (sales-call reviews, customer interviews, reply mining) and turned it into copy
• Operated in a compliance-sensitive vertical where ad copy could get an account restricted
• At least 3 hours a day of overlap with European working hours
• Able to commit full-time to this role, without other clients, retainers, agencies, or freelance work alongside it

• A real understanding of what couples go through when a marriage is in crisis, whether from personal or professional experience
• Experience in relationship coaching, personal development, or a similar niche, plus ideas you’d want to test for a marriage offer
• Active Campaign, Go High Level , Click Funnels, Hyros
• Experience with testimonial and case study ads
• You’ve managed or mentored writers or editors
• You’ve run your own business or built something inside one

Ads. You’ll write new concepts and iterations based on the angles and customer profiles the Head of Paid Marketing sets. That includes high-income professionals (business owners, executives, engineers, doctors, finance people), the broader market, the analytical “engineer” type, testimonial ads, mechanism ads, and ads for different awareness levels. You write the scripts and the primary text. Each concept comes with a hypothesis, a target avatar, and your reasoning, and before you share it, you ask yourself one question: will this actually work?

It’s a high-volume role, with a steady flow of new concepts and iterations every week, scripted and briefed by Wednesday.

Creative direction. You’ll manage the video editors. You write the briefs and shot lists and show them what good looks like. They edit, and you make sure the final ad is right:…