Art Director - Mobile Casual F2P Games

User Wise is looking for an experienced Art Director to own and elevate the visual direction of a premium mobile Free-to-Play game based on a globally recognized entertainment IP.

This is a hands-on creative leadership role for someone with exceptional visual judgment, deep experience in mobile casual/F2P games, and the ability to lead a small multidisciplinary art team.

You will own the visual quality of the complete game experience across 2D, 3D, UI art, characters, environments, animation, VFX, lighting, and overall presentation
. We are looking for someone who can evaluate how the entire game comes together on screen — not just individual assets — and raise the visual bar through clear direction, strong feedback, paintovers, mockups, references, and hands-on iteration when needed.

A key part of this role will be balancing the accessibility and readability of a premium casual mobile game with the spectacle, lighting, personality, excitement, and sense of occasion of a major entertainment property
.

The ideal candidate also embraces AI-assisted creative workflows and understands how AI can amplify a talented art team by increasing exploration, accelerating iteration, and allowing artists to focus more time on high-value creative decisions.

• Own and evolve the overall art direction and visual identity of the game.
• Establish and maintain a consistently high visual bar across 2D, 3D, UI, character art, environments, animation, VFX, lighting, and gameplay presentation.
• Ensure the game retains the accessibility of a premium casual title while delivering the stage presence, spectacle, energy, and entertainment value expected from a major IP.
• Review the game holistically and ensure all visual disciplines feel like part of the same cohesive experience.
• Identify areas that feel generic, inconsistent, underdeveloped, or disconnected from the core fantasy and drive them toward stronger solutions.
• Provide clear, actionable visual feedback through art reviews, paintovers, mockups, reference boards, and direct iteration.
• Directly manage and mentor a small multidisciplinary art team spanning 2D, 3D, UI art, characters, environments, and VFX
  .
• Set clear expectations, priorities, and quality standards while building a healthy culture of constructive critique and iteration.
• Partner with Production on art priorities, capacity, dependencies, and delivery.
• Collaborate closely with Creative Direction, Game Design, UX, Product, Engineering, and Production.
• Work with UI/UX to ensure usability and clarity are supported by strong composition, hierarchy, visual storytelling, and presentation.
• Guide VFX and animation toward a coherent language for anticipation, impact, transitions, rewards, celebration, and game feel
  .
• Translate established IP and brand pillars into a modern mobile-game visual identity that feels authentic without becoming generic.
• Participate in recruiting, portfolio reviews, and hiring as the art team evolves.

AI-assisted creative workflows are an important part of how User Wise approaches game development.

The Art Director will be expected to actively champion and help evolve the use of AI across the art team
.

You will:

• Explore and incorporate AI tools where they can accelerate ideation, concept development, visualization, reference creation, iteration, and production.
• Help artists use AI as a creative multiplier
  , not as a substitute for artistic judgment, craftsmanship, or ownership.
• Identify opportunities to reduce repetitive production work and increase the amount of time the team spends on high-value creative decisions.
• Establish workflows that combine AI-assisted exploration with traditional 2D, 3D, UI, animation, VFX, and engine-based production.
• Evaluate emerging tools…