Meta Ads Specialist

Meta Ads Specialist page is loaded## Meta Ads Specialist locations:
Eagle, Idahotime type:
Full time posted on:
Posted Todayjob requisition :
JR58772
** Meta Ads Specialist
** We’re seeking a creative, data‑driven Meta Ads Specialist to help families discover the best senior living, home health, and hospice options in their communities. You’ll own strategy and execution across Facebook & Instagram, partnering closely with our Google Ads Specialist to build a cohesive, high‑performance lead‑gen engine.
** What You’ll Do
*** Build full‑funnel Meta campaigns across Facebook & Instagram (video, reels, carousel, lead forms).
* Customize campaigns for 200+ local markets, highlighting each community’s unique strengths.
* Ensure HIPAA‑compliant tracking using Pixel, CAPI, and secure tools like Post Hog.
* Map Meta lead data within the CRM to prove ROI and refine targeting.
* Collaborate with design on creative testing and continuous A/B experimentation.
* Develop advanced audiences, including lookalikes and retargeting funnels.
* Serve as the social counterpart to our Google Ads Specialist for unified messaging.
** What You Bring
*** 3+ years managing Meta lead‑gen campaigns.
* Experience managing $50K+ monthly budgets across multiple locations.
* Healthcare or regulated‑industry experience preferred.
* Strong knowledge of Meta Business Suite, CAPI, CRM data flows, and privacy‑safe tracking.
* Detail‑oriented, empathetic communicator, and collaborative problem‑solver.
** Additional Information
** We are committed to providing a competitive Total Rewards Package that meets our employees’ needs. From a choice of medical, dental, and vision plans to retirement savings opportunities through a 401(k) plan with company match and various other benefits, we offer a comprehensive benefits package. We believe in great work, and we celebrate our employees' efforts and accomplishments both locally and company wide, recognizing people daily through our Moments of Truth Program.

In addition to recognition, we believe in supporting our employees' professional growth and development. We provide employees a wide range of free e-courses through our Learning Management System as well as training sessions and seminars.
** Type**:
Full Time
** Location**:
Hybrid Role, Eagle,
** About Pennant & Our Culture
** As part of The Pennant Group, our work is grounded in the CAPLICO core values —
** Customer Second, Accountability, Passion for Learning, Love One Another, Intelligent Risk‑Taking, Celebration, and Ownership**. These values shape how we lead, support our teams, and deliver life‑changing service across all communities.#hybrid

The employer for this position is stated in the job posting.  The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US.  Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets.  

More information about The Pennant Group, Inc. is available at  Services is one of the most dynamic and progressive companies in the rapidly expanding senior living, home health, hospice, and home care industries. Affiliates of Pennant Services now operate more than 115 senior living, home health, hospice, and home care operations across 14 Western states and we are growing! These operations have no corporate headquarters or traditional management hierarchy.

Instead, they operate independently with support from the “Service Center,” a world-class service team that provides the centralized clinical, legal, risk management, HR, training, accounting, IT and other resources necessary to allow on-site leaders and caregivers to focus squarely on day-to-day care and business issues in their individual agencies. More information about Pennant is available at  else that sets us apart from other companies is the quality of our most valuable resources – our people!

We are dedicated to living out our culture as defined by our core values, “CAPLICO”:

Customer Second  Accountability  Passion for Learning  Love One Another …