Sr. Director, Paid Social

Senior Director, Paid Social

Location:

Remote + Travel As Needed

Reports To:

SVP, Digital Strategy & Growth

BMG
360 is a performance-driven digital marketing agency that combines media, creative, technology, analytics, and strategy to drive measurable business growth for leading brands. We believe paid social is no longer a siloed channel, it sits at the center of modern customer acquisition, creative innovation, and performance marketing.

The Senior Director of Paid Social will be responsible for the strategic leadership, operational management, and continued growth of BMG
360's Paid Social practice. Reporting directly to the SVP of Digital Strategy & Growth, this individual will oversee two Directors of Paid Social and a department of approximately 12+ media professionals while maintaining ownership of key client relationships and strategic accounts. This role will play a critical part in shaping agency-wide performance digital marketing initiatives, driving cross-functional collaboration, supporting new business development efforts, and advancing BMG
360's measurement and attribution capabilities. The ideal candidate possesses 10+ years of paid social experience within an agency environment and has a proven track record of scaling teams, managing a team of +8 people, growing client partnerships, and delivering measurable business outcomes.

• Department Leadership & Team Management

  Lead, mentor, and develop a high-performing Paid Social team through direct management of two Paid Social Directors and indirect oversight of a broader team of 12+ specialists and managers. Establish department goals, operational processes, quality standards, and performance expectations. Drive career development, coaching, succession planning, and talent retention initiatives. Foster a culture of innovation, accountability, collaboration, and continuous learning. Ensure team resources, staffing plans, and workloads align with client growth and agency objectives.

• Client Strategy & Account Leadership

  Serve as executive strategic lead across key client accounts while directly owning and managing 2+ major client relationships. Act as a trusted advisor to senior client stakeholders and executive leadership teams. Develop full-funnel paid social strategies focused on customer acquisition, revenue growth, and business outcomes. Lead executive business reviews, quarterly planning sessions, and strategic growth initiatives. Travel to client in-person meetings as needed (estimated 3–5 times per year).
  
  Provide guidance on audience strategy, platform investments, creative testing frameworks, measurement methodologies, and performance optimization.

• Cross-Functional Leadership

  Partner closely with fellow leaders across the agency’s capabilities:
  Paid Search, Conversion Rate Optimization & Landing Page Optimization, Creative Strategy & Production, Search Engine Optimization, Engineering, Development & Technology, Analytics & Data Science, Radio, Television, and other traditional channels. Ensure integrated marketing strategies are developed and executed across all digital touchpoints. Champion cross-channel planning and measurement initiatives and philosophies that connect paid social performance to broader business outcomes.

• Measurement, Forecasting & Attribution

  Lead advanced forecasting, pacing, budgeting, and media planning initiatives across the department. Build scalable reporting frameworks that provide actionable insights for clients and internal teams. Drive innovation in attribution and measurement solutions to better demonstrate paid social's contribution to revenue and business growth. Partner with analytics teams to develop and refine multi-touch attribution (MTA), incrementality testing, media mix modeling (MMM), and conversion measurement frameworks.
  
  Translate complex performance data into clear executive-level recommendations and business narratives.

• Creative Strategy Leadership

  Champion the belief that creative is the largest performance lever within paid social. Partner closely with creative teams to develop scalable testing roadmaps and performance-driven creative frameworks. Ensure platform-specific best practices are incorporated into all creative recommendations. Guide creative strategy discussions across Meta Ads, Tik Tok Ads, and emerging social ad platforms. Stay ahead of evolving content trends, creator-led advertising strategies, and performance creative methodologies.

• New Business & Agency Growth

  Play a leadership role in business development efforts. Conduct audits and strategic assessments for prospective clients. Participate in discovery sessions, pitch development, and executive presentations. Help identify growth opportunities across existing and prospective accounts. Contribute to agency thought leadership, industry positioning, and service innovation initiatives.

• Platform Expertise & Innovation

  Maintain expert-level knowledge of Meta Ads, Tik Tok Ads, and emerging social…