Digital Marketing Specialist

_ This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.

-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. _

Our client is a values-driven private equity investment firm focused on majority and control minority investments in established middle-market information services companies across North America and Europe. The firm invests across sectors including digital platforms, insurance and financial services, supply chain, and human capital.

As the organization continues to grow, they are bringing their digital marketing efforts in-house and seeking a Digital Marketing Specialist to strengthen the firm’s online presence, support B2B deal origination, and communicate its investment approach and portfolio activity to key stakeholders.

The Digital Marketing Specialist will be responsible for executing and continuously improving the firm’s digital marketing efforts across website management, SEO, paid advertising, email marketing, content, social media, and analytics.

The Digital Marketing Specialist will work closely with Partners and leadership to increase brand visibility, support qualified deal flow, strengthen engagement with founders and intermediaries, and translate the firm’s positioning into effective digital marketing initiatives

This is a hands-on, multi-channel role that will transition day-to-day marketing activities from an external agency to an internal function. It is ideal for a well-rounded digital marketer who can independently manage multiple channels, analyze performance, and continuously identify opportunities for improvement.

Fully Remote | 9:00 AM - 5:00 PM EST

• Execute and continuously improve digital marketing initiatives across multiple channels.

• Identify opportunities to increase qualified B2B deal flow and improve campaign performance.

• Monitor marketing performance and make data-driven recommendations for optimization.

• Test new approaches and continuously refine digital marketing initiatives based on results.

• Stay current on digital marketing trends, AI tools, and relevant financial services marketing practices.

• Manage and maintain the firm’s website using Word Press or a similar CMS.

• Publish press releases, portfolio acquisitions, team updates, thought leadership, and other corporate content.

• Optimize website content, landing pages, navigation, and user experience to improve stakeholder engagement.

• Support ongoing website SEO and content optimization.

• Coordinate with external developers when larger website updates or technical projects are required.

• Execute SEO initiatives, including keyword research, on-page optimization, and content recommendations.

• Develop SEO strategies tailored to B2B and private equity audiences.

• Manage the firm’s news content and broader content calendar.

• Support content focused on investment themes, portfolio milestones, ESG initiatives, and sector-specific insights.

• Monitor organic traffic, keyword rankings, and search performance.

• Identify new content opportunities that can improve search visibility and inbound deal generation.

• Manage targeted B2B paid advertising campaigns across Google Ads and Linked In Ads.

• Develop campaigns targeting relevant audiences, including investment bankers, consultants, intermediaries, and business owners.

• Monitor campaign budgets, performance, and return on ad spend.

• Conduct ongoing testing across targeting, messaging, creative, and campaign configurations.

• Optimize campaigns based on performance data and strategic objectives.

• Provide…