General Sales Manager - Automotive

Boise, United States

Maverick Car Company is building a different kind of automotive business.

We believe buying a vehicle can be a genuinely great experience; not because we've made the traditional dealership experience slightly better, but because we've re-designed the experience around people, relationships, and trust.

That starts with building an exceptional team, creating processes that make it easy to do the right thing, and developing relationships that extend well beyond the day a vehicle is purchased.

We're looking for a General Sales Manager who can help architect that experience while building the team and systems capable of delivering it consistently.

This role leads the Sales, Internet, and Finance teams and serves as a key member of our Leadership Team.

Your Purpose

This role is about much more than hitting a monthly sales number.

You're responsible for creating the talented team, disciplined systems, intentional culture, and remarkable client experience that make Maverick what it is and make great results repeatable.

You’ll think strategically about where Maverick is going and what the team will need to get there, but you’ll also be deeply involved in the day-to-day development of the people making it happen.

You might spend one morning working through a quarterly strategy and the afternoon coaching a Client Advisor, developing a Finance Manager, or redesigning a process that's creating friction for clients.

You need to love both sides of that equation.

The job isn’t to do everything yourself. It’s to build a team that gets better, stronger, and more capable because you’re there.

What This Role Is Really About

Build, lead, and develop high-performing Sales, Internet, and Finance teams .

Develop existing talent, recruit great people, create accountability, and help team members build meaningful careers.

We’re looking to grow our current team of 8 toward 12–14 exceptional people who love where they work and are proud of how they treat clients.

The client experience is one of the primary reasons this role exists.

You’ll continuously design and improve how clients experience Maverick from their first inquiry through delivery and building the relationship until its time for their next ride.

You’ll ask:
Where are we creating friction? How can we make this easier? How can we make this more human? How do we build deep client relationships from here?

Then you’ll turn those answers into processes, training, and behaviors the team can consistently execute.

The goal isn’t simply, “I’d buy here again.” It’s: “I’d never buy anywhere else and I’m telling my friends about this place.”

This is a coaching-heavy leadership role.

You’ll work one-on-one with team members, lead training, develop leaders, coach performance, and help people improve their sales skills, communication, time management, follow-up, and relationship-building.

We’re looking for a master teacher and coach who genuinely enjoys helping people become better.

As a member of the Leadership Team, you’ll help shape company strategy, annual and quarterly priorities, and the future direction of Maverick.

But strategy only matters when it becomes execution.

You’ll be expected to translate big-picture decisions into clear priorities, processes, expectations, and daily action within the Sales Team.

We’re not looking for someone to maintain the status quo.

You’ll use data, client feedback, team feedback, and observation to identify what’s working, what’s not, and what we can do better.

If you naturally ask “Is there a better way?” and then have the…