Public Relations Specialist
Listed on 2026-02-10
-
Marketing / Advertising / PR
Marketing Communications
Job Category: Marketing & Client Development
Requisition Number: PUBLI
001801
- Posted :
February 4, 2026 - Full-Time
Showing 1 location
Anchorage
420 L Street
Suite 550
Anchorage, AK 99500, USA
Anchorage
420 L Street
Suite 550
Anchorage, AK 99500, USA
Boulder
1800 Broadway St
Suite 300
Boulder, CO 80302, USA
Boulder
1800 Broadway St
Suite 300
Boulder, CO 80302, USA
Cheyenne
2020 Carey Ave
800
Cheyenne, WY 82001, USA
Cheyenne
2020 Carey Ave
800
Cheyenne, WY 82001, USA
Jackson
645 South Cache Street
Suite 100
Jackson, WY 83001, USA
Jackson
645 South Cache Street
Suite 100
Jackson, WY 83001, USA
Las Vegas
9555 Hillwood Dr
2nd Floor
Las Vegas, NV 89134, USA
Las Vegas
9555 Hillwood Dr
2nd Floor
Las Vegas, NV 89134, USA
Santa Fe
110 N Guadalupe St
Suite 1
Santa Fe, NM 87501, USA
Santa Fe
110 N Guadalupe St
Suite 1
Santa Fe, NM 87501, USA
The Public Relations Specialist plays a critical role in supporting the firm's strategic communications function by executing comprehensive public relations initiatives that enhance Holland & Hart's external visibility, elevate brand recognition, and strengthen market position to support revenue generation. This role coordinates media relations, identifies thought leadership opportunities, and oversees awards and rankings programs to grow brand visibility through earned media, strategic positioning, and industry recognition.
Media Relations
- Serve as primary liaison with the firm's national PR agency to coordinate and schedule media opportunities; manage all other inbound media requests while developing and maintaining professional relationships with media contacts and internal stakeholders.
- Leverage AI tools and technologies to enhance media monitoring capabilities, identify trending topics and opportunities, and streamline content analysis for more strategic decision-making and efficient workflow management.
- Review and analyze daily media coverage and public relations activity; maintain internal media outcomes tracking system documenting coverage outcomes; review and circulate media clips and coverage summaries to relevant attorneys and stakeholders.
- Maintain comprehensive media databases for geographic markets, practice areas, industry groups, and individual attorneys to support targeted outreach efforts while demonstrating understanding of legal industry dynamics, trends, and competitive landscape.
- Distribute press releases and announcements to appropriate media outlets and coordinate media distribution strategies, ensuring PR activities connect to broader business objectives and strategic priorities.
- Monitor firm news on media and social media platforms and analyze trends to identify new positioning opportunities, utilizing ability to identify compelling story angles and understanding media landscape dynamics.
- Anticipate potential issues arising from media activity and escalate crisis communications concerns to senior management; assist in developing responsive messaging strategies using outstanding verbal and written communication skills.
Thought Leadership Opportunities
- Collaborate with leadership to identify opportunities for positioning attorneys as industry experts on practice and sector-specific topics, working effectively with cross-functional teams including attorneys, business development, and marketing professionals.
- Analyze editorial calendars of business, regional, trade, and legal publications to identify opportunities for attorney commentary, authored content, and expert positioning while demonstrating strong organizational abilities to manage multiple deadlines and competing priorities.
- Research industry trends and emerging topics to proactively recommend thought leadership opportunities that align with firm strategic priorities, leveraging AI analytics to identify content gaps and competitive positioning opportunities.
- Pitch content abstracts and proposals to secure media placements that raise visibility of the firm, individual attorneys, practice areas, and industry expertise, ensuring alignment with broader business objectives and adapting messaging for diverse audiences.
Awards, Rankings & Directory Management
- Maintain comprehensive calendar of practice group, industry group, and market-related…
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