Sr Manager, Marketing

About Us

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

This role is ON SITE 3x a week in our Needham HQ

Our goal is to make Shark and Ninja true devotion brands – built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark and Ninja every day.

The Sr Manager, Marketing will be responsible for driving the global growth of the category – owning the innovation pipeline from early concept development through full commercialization. This role will guide cross‑functional teams through the end‑to‑end process, ensuring alignment, clarity, and excellence at every stage.

They will also champion consistency in voice, tone, and messaging across all consumer touchpoints, including Packaging, Advertising, PR, Social/Content Marketing, Web Properties, trade materials, and in‑market collateral.

In addition, the Sr Manager will play a critical role in shaping brand strategy, contributing to the development of the annual marketing plan, and ensuring flawless execution in market to deliver against category goals.

Here are some of the EXCITING things you’ll get to do:

• Be the category expert: understand price, positioning, competitive landscape and market needs
• Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
• Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
• Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
• Working with the Product Development, Creative Services and Sales team to develop worldwide go‑to‑market plans
• Specifically, message development and execution for packaging, digital, in‑store, collateral and support for infomercial/advertising and digital efforts
• Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
• Work with Sales and Trade Marketing to develop breakthrough sell‑in stories and in‑store merchandising
• Support development and implementation of best practices and processes across all consumer touchpoints
• Manage creative development processes (i.e. timeline, approvals, protocols)
• Manage and develop Associate Brand Managers / Brand Managers

• 7+ years of prior Marketing experience required, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution
• Experience leveraging consumer insights to develop effective marketing programs and campaigns
• Experience in creative strategy development, advertising and launching new products
• Degree in Marketing or related field, or equivalent, MBA preferred

A results‑driven team player who takes ownership and is motivated to deliver high‑impact outcomes. The ideal candidate is confident speaking up in meetings, actively contributes to discussions, and…