CFOA Marketing Manager

At Armanino, you determine your career path. This means it's possible to pursue challenges you are passionate about, in industries you care about.

Armanino is proud to be Among the top 20 Largest Accounting and Consulting Firms in the Nation and one of the Best Places to Work
. We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network. We want you to integrate all aspects of your life with your career. At Armanino, we know you don’t check-out of life when you check-in t’s why we’ve created a unique work environment where your passions, work, and family & friends can overlap.

We want to help you achieve growth by giving you access to a network of smart and supportive people, willing to listen to your ideas

Marketing Manager reporting to the Marketing Director for the Consulting practice, as a strategic, hands‑on leader responsible for driving growth for Armanino’s Corporate Finance & Advisory service line. This role translates business goals into integrated go‑to‑market (GTM) initiatives, creates high‑impact content and campaigns, and partners closely with practice leadership to deepen market presence and accelerate pipeline. The ideal candidate is a proactive strategist with strong executional capability, exceptional communication skills, and the ability to influence at all levels of the firm.

• Lead execution of the Advisory team strategic marketing plan, ensuring alignment with broader firm GTM objectives and business priorities.
• Serve as the primary marketing advisor to Advisory Partners and Directors, shaping messaging, visibility strategies, industry positioning and growth motions.
• Evaluate market opportunities across priority industries such as Technology, Manufacturing, Healthcare, Private Equity, Real Estate and tailor campaigns accordingly. As well as collaborating with other service line areas in the firm such as Tax, Technology Consulting and Outsourcing.

• Build and manage integrated, multi‑channel campaigns—including, but not limited to nurture streams, digital and events—to generate awareness, MQLs, and revenue impact.
• Develop and drive the full lifecycle of campaign development: strategy, messaging, content, execution, optimization, and reporting.
• Partner with Marketing Leaders, SDRs, Partners, Service Area Leaders and BD teams to support pipeline acceleration and strengthen conversion paths.

• Produce and oversee development of high‑value content (thought leadership, case studies, videos, infographics, industry pieces) in collaboration with Subject Matter Experts (SMEs) and the creative team.
• Oversee and manage web content updates for CFOA service pages, ensuring accuracy, SEO alignment and cohesive positioning.
• Maintain Armanino brand, voice, and quality standards across all content, partnering closely with design, content, and digital teams.

• Take ownership, lead planning and execution of CFOA conferences, sponsor ships, industry events, and referral luncheons/happy hours/diners, ensuring strategic alignment and measurable ROI.
• Oversee event workflows, pre‑event communications, SME enablement, and post‑event follow‑up.

• Participate in pipeline meetings, forecast reviews, and practice leadership discussions, providing marketing insight and driving accountability to growth goals.
• Manage communications and alignment with multiple stakeholders across CFOA, Marketing, Digital, BD, and the Executive team.

• Use Adobe Workfront, CRM, and marketing systems to manage timelines, workflows, reporting, campaign assets, and cross‑functional deliverables.
• Coordinate and optimize marketing budgets across campaigns and events, tracking spends and performance with rigor.

• Define KPIs for all marketing initiatives and report performance regularly to CFOA leaders and the Marketing Director.
• Apply test‑and‑learn methodologies to enhance campaign performance, content effectiveness, and…