Digital & Marketing Content Designer

Description

We are seeking a creative, strategic, and detail-oriented Social Media & Content Design Strategist with 3–5 years of experience managing brand social channels and creating high-impact marketing content. This role owns our day-to-day social presence while serving as a creative partner and brand steward across multiple business segments.

The ideal candidate understands the importance of brand consistency, accuracy, and customer trust—especially in a service-critical environment. You balance creativity with discipline, can follow a brand and voice guide while pushing ideas forward, and thrive in a fast-paced, collaborative setting.

• Develop, manage, and evolve a strategic social media and content calendar aligned with brand, marketing, and business goals.
• Create, write, design, schedule, and publish content across social platforms (Facebook, Instagram, Linked In, You Tube, and more.)
• Produce clear, accurate, and brand-consistent copy and visual content for telecom products, advances services, launches, network upgrades, outages, restorations, and community updates.
• Serve as a primary creator of internal and customer-facing marketing materials including one-pagers, case studies (including customer and stakeholder interviews), presentations (PowerPoint), and sales enablement assets.
• Lead storytelling efforts by translating complex technical and business concepts into simple, engaging, customer-friendly narratives.
• Collaborate with Sales, Business Development, Customer Support, Operations, HR, and Leadership to ensure messaging accuracy, relevance, and alignment.
• Monitor and manage social engagement; respond professionally to comments and messages, and elevate service-related or sensitive issues to appropriate teams.
• Support employer branding through hiring campaigns, employee spotlights, internal announcements, and culture-driven content.
• Support paid social and integrated marketing campaigns; assist with boosted posts, targeting, creative variations, and coordination with agency partners when needed.
• Track, analyze, and report on performance metrics (engagement, reach, CTR, conversions, follower growth); apply insights to continuously improve content and channel strategy.
• Identify trends, competitor activity, and customer sentiment to inform content planning and brand positioning.
• Maintain, organize, and expand a reusable content library (graphics, video, testimonials, FAQs, case studies, presentations).
• Coordinate content capture for events, sponsor ships, network builds, customer stories, and internal initiatives.
• Own and steward brand guidelines; ensure brand standards are clearly understood, consistently applied, and upheld across the organization.
• Educate internal teams on brand voice, visual identity, and messaging best practices; review materials for brand alignment as needed.
• Manage social media, content, and creative tools; maintain organized access, workflows, and documentation.

• 3–5 years of experience managing social media and content for a business or brand.
• Strong copywriting and editing skills with an eye for tone, clarity, and accuracy.
• Demonstrated experience building and managing content calendars across multiple platforms.
• Strong understanding of brand presence and voice consistency.
• Experience using social media management tools (Meta Business Suite, Hootsuite, Sprout Social, Buffer, or similar).
• Proficiency with Canva; working knowledge of Adobe Creative Suite strongly preferred.
• High attention to detail and ability to manage multiple projects and deadlines simultaneously.
• Strong collaboration and communication skills across cross-functional teams.

• Experience in a service-based or regulated industry (telecom, utilities, IT, healthcare, etc.).
• Basic photo and video editing skills; short-form video experience a plus.
• Familiarity with UTM tracking, link management, and social analytics.
• Understanding of paid social fundamentals (boosting, audiences, A/B testing).
• Experience with CRM, ticketing, or marketing automation systems.
• Comfortable learning and communicating technical concepts such as channel sales, fiber services, outages, and installation timelines.

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business (marketing focus), or equivalent professional experience.