Digital Marketing Specialist

About this position

Digital Marketing Specialist – E-Commerce, Design & Campaigns

Marketing Department | Inventive-Group | Mountain Home, Idaho

Position Summary

Inventive-Group is looking for a highly organized, creative, and hands‑on Digital Marketing Specialist to help support and grow our Made in America manufacturing brands. This role is ideal for someone who enjoys creating strong visual content, building digital campaigns, managing multiple marketing channels, and helping turn product stories into measurable sales results.

The right person will have graphic design experience and a working knowledge of email marketing, SMS marketing, social media, Google Ads, Google Merchant Center/Google Shopping, Word Press, Shopify, and e‑commerce marketing. Experience with Amazon or other marketplace platforms is strongly preferred.

This role will work within the Marketing department across multiple brands, multiple product categories, and multiple projects at the same time. We need someone who can move quickly, stay organized, communicate clearly, and enjoy working in a fast‑paced, collaborative environment where marketing directly supports sales, product launches, brand growth, and customer education.

• In The Ditch® Towing Products

• Support digital marketing campaigns across email, SMS, social media, paid ads, e‑commerce, Amazon, and brand websites.
• Design digital and print marketing assets including email graphics, social media posts, web banners, product graphics, campaign visuals, ads, sales materials, and promotional pieces.
• Build, schedule, test, and monitor email campaigns across multiple brands.
• Assist with SMS marketing campaigns, including campaign setup, segmentation, messaging, and performance tracking.
• Create and schedule social media content for Facebook, Instagram, You Tube, Linked In, and other relevant platforms.
• Support paid digital advertising efforts, including Google Ads, Google Shopping, product feeds, Meta ads, and campaign performance reporting.
• Help manage product listings, creative assets, content, and promotional updates for Shopify, Word Press/Woo Commerce, Amazon, and other e‑commerce channels.
• Work with the Marketing team to keep product pages, landing pages, campaign pages, blogs, and online listings accurate and up to date.
• Assist with SEO‑focused content updates, product descriptions, image optimization, keyword‑friendly copy, and basic website content improvements.
• Track campaign performance and help report on key metrics such as traffic, engagement, email opens/clicks, conversions, ad performance, and e‑commerce sales activity.
• Collaborate with Sales, Engineering, Product, and Operations to gather accurate product information and turn it into clear, customer‑friendly marketing.
• Help maintain brand consistency across multiple companies, websites, campaigns, and sales channels.

• 3+ years of digital marketing experience, preferably in e‑commerce, product marketing, manufacturing, outdoor, automotive, towing, powersports, industrial, or related industries.
• Graphic design experience with a strong eye for layout, typography, branding, and visual communication.
• Experience using Adobe Creative Cloud, Canva, Figma, or similar design tools.
• Experience building and managing email marketing campaigns.
• Experience creating and scheduling social media content for business accounts.
• Working knowledge of Google Ads, Google Analytics, Google Merchant Center, Google Shopping, or similar digital advertising tools.
• Experience working in Word Press and Shopify, including updating pages, products, images, blogs, landing pages, and campaign content.
• Basic understanding of e‑commerce platforms, product listings, product data, online merchandising, and conversion‑focused content.
• Strong writing and editing skills with the ability to create clear product‑focused marketing copy.
• Highly organized and able to manage multiple brands, deadlines, campaigns, and priorities at the same time.
• Detail‑oriented and comfortable checking product information, pricing, links, creative assets, and campaign details before launch.
• Comfortable learning new software, marketing tools,…