Manager, Global Influencer Marketing

Responsibilities

• Develop and execute global influencer marketing strategies aligned with Lovevery's overall marketing objectives and brand values.
• Lead influencer programs across multiple regions, ensuring consistency while adapting approaches to local market needs.
• Identify opportunities to grow brand awareness, engagement, customer acquisition, and revenue through creator partnerships.
• Establish goals, KPIs, and reporting frameworks to measure influencer program effectiveness.
• Continuously evaluate industry trends, platform developments, and creator marketing best practices.
• Build and maintain a strong pipeline of creator partnerships that support both brand-building and business growth objectives.
• Manage and develop a team of Influencer Marketing Specialists across multiple regions.
• Provide regular feedback, coaching, performance guidance, and professional development opportunities.
• Foster collaboration, knowledge sharing, and operational excellence across regional influencer teams.
• Establish scalable processes and best practices for influencer recruitment, relationship management, campaign execution, and performance measurement.
• Create clear priorities and development plans that enable strong execution while supporting long‑term team growth.
• Work closely with Social Media, Paid Marketing, Creative, PR, Brand, and Lifecycle Marketing teams to ensure alignment across campaigns.
• Partner with Creative teams to identify content trends and creator opportunities that resonate with target audiences.
• Collaborate with Analytics and Growth teams to measure the business impact of influencer initiatives.
• Manage influencer marketing budgets across regions, ensuring efficient allocation of resources.
• Track and report on influencer performance, including engagement, reach, traffic, conversions, revenue, affiliate performance, and overall program impact.
• Present recommendations and performance insights to marketing leadership on a regular basis.
• Support paid creator partnership initiatives in collaboration with the Sr. Director, Social and Influencer Marketing and the Paid Marketing team.
• Help identify creator partnership opportunities that support broader brand awareness, engagement, and customer acquisition goals.
• Manage creator licensing, content usage rights, and whitelisting agreements across Meta, Tik Tok, You Tube, and emerging platforms.
• Coordinate the execution of creator amplification programs, including Meta Partnership Ads, Tik Tok Spark Ads, and other paid creator initiatives.
• Monitor creator content performance and provide recommendations to support optimization, testing, and future investment decisions.
• Stay informed on platform capabilities, creator monetization trends, and paid creator best practices to help evolve Lovevery's creator marketing efforts.

• 6–8+ years of experience in influencer marketing, creator partnerships, social media marketing, or related fields.
• 2+ years of experience managing direct reports or leading cross‑functional teams.
• Proven experience developing and executing influencer marketing strategies that deliver measurable business results.
• Experience managing influencer programs across multiple markets or regions.
• Strong understanding of influencer platforms, creator ecosystems, and social media best practices.
• Experience managing paid influencer campaigns, creator licensing, content rights, and whitelisting programs.
• Familiarity with Meta Partnership Ads, Tik Tok Spark Ads, creator whitelisting, and paid social amplification strategies.
• Experience collaborating closely with Paid Marketing teams to drive creator‑led customer acquisition.
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Experience managing budgets and allocating resources effectively across multiple initiatives.
• Excellent communication, negotiation, and relationship‑building skills.
• Entrepreneurial mindset with a proven ability to solve problems creatively and drive continuous improvement.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.