Product Go to Market Manager II

Product Go To Market Manager II

Hybrid role (3 days/week in office) at our Salt Lake City, UT;
Boise, ;
Lewiston ;
Portland, OR;
Medford, OR;
Spokane, WA;
Vancouver, WA:
Burlington, WA;
Renton, WA;
Fargo, ND offices. Candidates must reside within commutable distance of that location or be willing to relocate.

Build a career with purpose. Join our Cause to create a person-focused and economically sustainable health care system.

Who We Are Looking For:

Every day, Cambia's dedicated marketing team is living our mission to make health care easier and lives better. As a member of the Product and Partner Marketing team, our Product Go to Market Manager II leads end-to-end launch and sustainment activities for health plan products across multiple brands, markets, and lines of business, serving as the key connector between Product Development and partners in Marketing, Sales, and Communications.

This role drives membership acquisition and retention by developing sales strategies, managing distribution channels, and delivering compelling product messaging to achieve business goals – all in service of making our members' health journeys easier.

Do you have a passion for bringing innovative health plan products to market and connecting cross-functional teams to drive results? Do you thrive in a fast-paced environment where you can shape sales strategy and make a meaningful impact on membership growth and retention? Then this role may be the perfect fit.

What You Bring to Cambia:

Qualifications:

• Product Go-To-Market Manager II: BA/BS in Marketing, Communications, Business Administration or relevant field, and 8+ years of experience in marketing, marketing communications, sales, field support, or product management with 3-4 years of experience in healthcare or insurance industry; or an equivalent combination of education and experience.

Skills and Attributes:

• Business aptitude with knowledge of the healthcare, health insurance, and/or employee benefits industry
• Expertise in product marketing/go-to-market principles with a track record of successful campaigns that balance consumer needs and business goals
• Strong written and verbal communication skills, including executive-level documents and presentations for diverse audiences
• Effective project management skills with the ability to manage multiple complex projects and deadlines simultaneously
• Ability to work within cross-functional teams or independently to navigate complex organizational issues with diplomacy and persuasiveness
• Advanced knowledge of health insurance products, delivery channels, marketing/sales processes, and rating methodologies
• Strong analytical skills to quantify market opportunities and measure the effectiveness and ROI of go-to-market activities
• Proficiency in traditional and non-traditional marketing communication strategies, tactics, and ROI measurement
• Demonstrated innovation tied to execution, including understanding of operational, political, and public impacts of multi-market product launches
• Experience leading and mentoring cross-functional teams; familiarity with AI tools to enhance productivity and decision-making is highly desired

What You Will Do at Cambia:

• Partner with Product Managers to understand and clearly communicate product features, benefits, and unique selling propositions to internal and external audiences
• Coordinate development of marketing collateral, sales support materials, trainings, and broker/employer presentations to ensure accurate product representation
• Maintain and track product resource materials, ensuring timely and accurate information for Sales, Marketing, Customer Service, and public-facing websites
• Support ongoing product marketing and communication sustainment throughout the full product lifecycle
• Develop and oversee highly visible, cost-effective launch plans for critical lines of business in partnership with Product, Marketing and Sales leaders
• Lead product launch sales distribution strategies to drive membership acquisition and retention
• Collaborate with Sales to deliver relevant tools and resources that accelerate membership growth and support retention efforts
• Develop and deliver marketing training and education…