Head of Brand & Channels; YouTube-first

Head of Brand & Channels (You Tube-first)

Base pay range: $80,000 / yr – $110,000 / yr

Role Mission: Build and own a You Tube-first content engine that reliably converts views into qualified email subscribers and ultimately into revenue. You will turn the founder’s ideas, IP, and personality into a scalable media + email funnel that compounds every month. Your success is measured by: “Are we growing qualified email subscribers, You Tube views/subs, and downstream pipeline every month—profitably?”

We are NOT looking for a social media manager. We need a channel owner—someone who has actually grown a You Tube ecosystem to meaningful scale and knows how to tie content performance to business outcomes.

As the Head of Brand & Channels
, you own strategy, programming, packaging, experimentation, analytics, and funnel integration for all content. You run a small but high-performing pod (editors, clippers, thumbnail designers, distribution operators). You partner directly with the founder to translate vision → content → growth → revenue.

This is a high‑ownership, high‑autonomy role. Bring the machine; the founder brings the ideas and approvals.

Single Grain is an award‑winning digital marketing agency founded by Eric Siu, serving companies such as Amazon, Uber, and Salesforce. We help clients grow through paid media, SEO, creative content, CRO, and more. Our main brands –
Leveling Up (190k subs) and Marketing School (11k subs) – offer dynamic content to educate businesses and entrepreneurs.

• Content Strategy Ownership: Own long‑form strategy for Leveling Up You Tube and Marketing School Podcast and You Tube channels and the Leveling Up newsletter.
• End‑to‑end Calendar: Manage content across You Tube long‑form, shorts, Linked In, X, IG/Tik Tok, Threads.
• Packaging & Packaging Execution – write hooks, cold opens, titles, direct thumbnail designers and run A/B tests.
• You Tube Team Leadership: Lead a team of 5 editors, 1 social media manager, and 1 designer to drive viewership and email signups. Analyze performance and iterate.
• You Tube Strategy & Execution: Create concepts, draft scripts, guide thumbnail designs, and book studio time for Eric.
• Webinar Development & Execution: Lead webinar topics, manage logistics, and collaborate on email follow‑ups.
• Newsletter Management: Own Leveling Up newsletter topics and AI marketing focus, curate content and optimize performance.
• Cross‑Functional
  
  Collaboration:
  
  Work with writers, social media managers, editors, and paid media managers.
• Trendspotting & Innovation: Stay up to date with industry trends and propose new content strategies.
• Performance Tracking & Optimization: Analyze KPI metrics MoM growth in YT views/subs, qualified email subscribers, CTR, retention curves. Produce weekly reports.
• Funnel & E‑mail Integration: Ensure videos drive viewers to newsletters, waitlists, lead magnets and align content with email sequences.
• Build SOPs, systems, and AI leverage to increase efficiencies.

• North Star: Net new qualified email subscribers per month from content.
• Guardrails: MoM You Tube growth (views, subs, watch time). Content SLAs.
• Secondary / Medium‑Term: Content‑attributed leads / SQLs, effective cost per email vs paid acquisition benchmarks.

• Grown a You Tube ecosystem from 0 → 500k+ subs (or comparable scale).
• World‑class programming, packaging, and testing.
• Strong taste, strong opinions, low ego.
• Run a small creative pod with clarity and high standards.
• Understand B2B buyer psychology, attention mechanics, and narrative design.
• Translate founder ideas into compelling, high‑performing content.

• Expertise in webinar logistics (topic development, technical setup, email follow‑ups).
• Experience managing high volumes of content in a fast‑evolving industry like digital marketing.

• Lead Content Strategy for Leveling Up, Marketing School, and Leveling Up newsletter.
• Own Webinar Strategy & Execution.
• Manage Leveling Up newsletter.
• Collaborate across teams.
• Lead a team of 5 editors, 1 social media manager, and 1 designer.
• Track & optimize content performance.

• Weekly Content Council (60–90 min): performance, ideas, approvals.
• Async approvals for thumbnails, format changes, etc.
• You own the machine. The founder approves and provides direction.

Please submit your application with a cover letter that includes “content is cool” as the first line. Applications without this will be disqualified.