Director, Marketing Analytics & Strategy

UNICEF USA (“UUSA” or “We”) relentlessly pursues a more equitable world for every child, upholding the rights of all children and empowering every child, everywhere. We also support the fundamental belief that children should have a voice and role in shaping their futures and the futures of their communities.

Over eight decades, the United Nations Children’s Fund (UNICEF) has built an unprecedented global support system for the world’s children, and has boldly taken on the biggest, seemingly impossible challenges facing children. UNICEF relentlessly works day in and day out to deliver the essentials that give every child an equitable chance in life: health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more.

UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children.

We know that sustainable change is attainable, but it can’t be achieved alone. It takes a committed team – individuals, governments, corporations, volunteers and staff – who demonstrate a relentless commitment to working tirelessly, day in and day out in some of the toughest, hardest to reach places. Big problems need big solutions, and we harness our collective, global voice and energy to do more good, in more places for children.

We will never stop supporting UNICEF to develop smarter, more cost-effective solutions; scaling up proven, data-driven programs; and harnessing new technologies to create measurable change for children.

UUSA is organized under the laws of New York State as a not-for-profit corporation. As such, UUSA is a tax-exempt organization as defined under Section 501C(3) of the Internal Revenue Code and is governed by an independent, non-salaried Board of Directors.

Location: Nationwide/Remote

Salary: The estimated salary range for this role is $102,. This represents UUSA's good faith and reasonable estimate of the range of possible compensation at the time of posting. Actual pay will vary based on various factors, including but not limited to organizational budgets, qualifications, experience, specialized skills, and training.

The Director, Marketing Analytics & Strategy leads UNICEF USA’s approach to full-funnel marketing measurement, insights, and marketing data governance. This role is responsible for ensuring that marketing campaigns and initiatives—across paid, owned, and earned channels—are measured using clear, consistent definitions, reliable data, and a shared interpretive framework that supports decision-making.

The Director serves as the strategic owner of marketing measurement and web analytics, connecting marketing strategy, execution, and performance insights. This includes governing marketing-facing KPI definitions, metadata and UTM taxonomy, and measurement workflows, while partnering closely with Enterprise Technology on feasibility, implementation, and data quality resolution.

Operating within the Marketing & Communications Center of Excellence (Mar Comms COE) model and a lean resourcing environment, this role balances strategic leadership with hands-on judgment-driven work. The Director manages an Assistant Director and a Junior Marketing Data Analyst and acts as a consultative partner to Integrated Marketing, Brand, Direct Response/Digital Fundraising, Philanthropy, and external agency teams.

• Own and evolve the marketing measurement strategy across campaigns and initiatives, including full-funnel KPI definition, funnel alignment, and interpretive standards.
• Advance full-funnel analytics by connecting awareness, engagement, consideration, and conversion signals into…