Paid Media Specialist​/Digital Advertising Specialist

Ridgeline Insights is a brand-focused Amazon Agency. We're committed to creating customized Amazon strategies for our brand partners that align with their omnichannel goals. Our team is highly focused on serving our customers, properly representing their brand identity on the platform, and then leveraging Amazon tools to drive sustainable long-term success on the platform.

We have made the Inc. 5000 list of America's fastest-growing private companies four years in a row, and because of our outstanding culture, we have also been featured by Outside Magazine as one of the country's Top 50 Best Places to Work (in fact, this year we are #2).

We are looking for a full-time Paid Media Specialist to join our Boise-based team. This individual will work hand in hand with our amazing Design, Marketing, Buying, and Supply Chain teams to drive our clients' brand strategy, consumer experience, and achievement of sales goals.

• Partner with internal Account Managers and directly with client brand teams to conduct market and competitive research, develop advertising strategies, and build full-scale Amazon PPC campaigns from the ground up — managing a portfolio of brands with advertising budgets collectively in the millions.
• Own the day-to-day management and optimization of Amazon advertising campaigns across your brand portfolio — continuously testing, adjusting, and scaling to hit KPI targets and drive profitable growth; you are the driver, not a supporter.
• Build and deliver regular performance reports for both internal teams and external clients, translating campaign data into clear insights, strategic recommendations, and growth opportunities — acting as a trusted advertising advisor to the brands you manage.
• Create monthly, quarterly, and annual advertising spending projections based on sales forecasts.
• Conduct regular keyword, competitor, and market research using various tools to implement data-backed changes to advertising campaigns.
• Leverage internal advertising software to create automations and reports for selected brands.

• Use AI and internal software to create optimized product titles, bullet points, and descriptions for products while following brand and Amazon guidelines.
• Implement back-end keywords to improve search rank and visibility.
• Track and report on SEO A/B tests to measure impacts on conversion rate, sales, and search ranking.
• Partner with the Ridgeline Insights Catalog team to upload and update all copy for a brand catalog.

• Collaborate with the Ridgeline Insights marketing team to create monthly content and marketing campaigns to drive new agency leads.
• Implement digital marketing campaigns across Google, Linked In, You Tube, and more.
• Optimize digital content, website, landing pages, email campaigns, and more.

• Demonstrated ability to build, structure, and manage paid advertising campaigns end-to-end — including campaign architecture, audience/keyword strategy, bid management, and performance optimization across one or more paid platforms (Amazon Ads, Google Ads, Meta, or equivalent).
• Strong client-facing communication skills with the ability to present data, translate performance metrics into business insights, and make confident strategic recommendations; comfortable auditing existing campaigns and identifying opportunities with supporting data.
• Familiarity with digital marketing platforms and websites (Wix, Google Analytics, Meta, etc.).
• Highly effective copywriting skills, along with strong oral communication skills.
• Proven ability to operate within cross-functional teams without formal authority and willingness to assist in areas outside your role.
• Comfortable working with and analyzing…