Senior Email Marketing Specialist

About Huzzle

At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, SaaS companies, and tech-enabled businesses across industries such as Mar Tech, Fin Tech, EdTech, and eCommerce. Unlike traditional outsourcing agencies, we place you directly with innovative companies where you become a valued member of the team.

Full-time

Remote

At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, SaaS companies, and tech-enabled businesses across industries such as Mar Tech, Fin Tech, EdTech, and eCommerce. Unlike traditional outsourcing agencies, we place you directly with innovative companies where you become a valued member of the team.

Our client is a full-stack growth marketing agency and e-commerce partner dedicated to scaling Direct-to-Consumer (DTC) brands through data-driven strategies. With over 30 years of combined experience and more than $500M in managed revenue, the team specializes in lifecycle marketing, paid media, and conversion rate optimization. They serve as a lean, high-impact extension of their partners' teams, moving beyond "cookie-cutter" solutions to build custom AI marketing infrastructure and high-performing retention systems.

Operating at the intersection of creativity and performance, the company fosters a collaborative, high-communication culture rooted in transparency and measurable results. Having already scaled over 150 brands, the team is in a period of rapid growth, focusing on innovative, no-fluff strategies that drive 2-3x revenue boosts for their clients. Joining this fast-paced environment offers the opportunity to work alongside seasoned operators on sophisticated email, SMS, and ad campaigns for some of the most exciting brands in the e-commerce space.

Retention is the highest-leverage profit engine for modern eCommerce brands. We are looking for a Senior Retention Marketing Strategist to own the lifecycle and messaging strategy for a portfolio of high-growth brands. This is not a "task-execution" role; we are looking for a strategic thinker who can move the needle on Customer Lifetime Value (CLV) and repeat purchase rates. You will be the architect behind high-converting email and SMS campaigns, sophisticated automation flows, and data-driven optimizations.

If you are a master of direct-response copywriting, technical lifecycle strategy, and client communication, this is your opportunity to lead the retention function at a tech-forward, AI-enabled agency.

• Strategy Ownership:
  Build and manage comprehensive monthly email and SMS campaign calendars that align with seasonal trends, product launches, and evergreen goals
• Direct-Response Copywriting:
  Write high-converting, brand-aligned copy for campaigns and complex lifecycle flows (Welcome, Abandonment, Post-Purchase, Winback, VIP, etc.)
• Lifecycle Optimization:
  Audit and enhance automated systems to improve segmentation, offer strategy, and customer journey mapping
• Performance Analysis:
  Review account data regularly to identify trends, translate metrics into actionable insights, and prepare strategic reporting for clients
• Client Advisory:
  Lead strategy calls, present recommendations with confidence, and identify opportunities for account expansion or upsells
• Cross-Functional Collaboration:
  
  Partner with designers, builders, and account managers to ensure every strategic plan is executed with precision and quality
• Innovation:
  Leverage AI tools and internal SOPs to improve workflow efficiency while maintaining the highest standard of strategic judgment

• Proven Experience:
  
  3-5+ years in retention, lifecycle, or CRM marketing, specifically within the eCommerce/DTC space. Agency experience is highly preferred
• Platform Expertise:
  Advanced hands-on experience with Klaviyo (or similar platforms) and a solid understanding of the Shopify ecosystem
• Copywriting Mastery:
  Ability to write compelling direct-response copy across multiple brand voices that balances storytelling with conversion
• Analytical Mindset:
  Deep understanding of retention KPIs (attributed revenue, CTR, AOV, repeat purchase rates, list health, and deliverability)
• Strategic Communication:
  Strong ability to present data-driven strategies…