Marketing & Paid Media Strategist, ShopHQ; Temp to Perm

ShopHQ is seeking a highly analytical, strategic, and execution-focused Marketing & Paid Media Strategist to scale our digital customer acquisition and oversee our omnichannel marketing efforts. This role sits at the intersection of performance marketing and lifecycle strategy. You will own the day-to-day execution, bidding, and optimization of paid media campaigns across Meta, Google, Criteo, and other performance channels, driving scalable growth while maintaining ROAS and CAC targets.

Beyond paid media, you will provide high-level strategic oversight of ShopHQ’s broader marketing mix, including organic social media, email, SMS, and affiliate networks. A key aspect of this role involves close collaboration with our Buying team to develop dynamic, creative promotions and targeted audience activation moments that fuel a robust promotional calendar. You will act as the commercial connector, ensuring that our paid traffic maps to high-converting retention flows, and that winning creator and affiliate assets are leveraged to fuel paid ad performance.

This is a temp-to-perm opportunity, with the potential to transition into a regular full-time position based on business needs and performance.

Paradium.

AI’s expected annualized base salary range for this position is currently $110,000 - $120,000. Actual salaries will vary based on multiple factors including location, education, experience and other factors permitted by law. The listed salary range is but one component of The Arena Group’s total compensation and benefits available to its employees.

Please note:

Due to the volume of applications we receive, only applicants selected for consideration will be contacted.

• 5–7 years of hands‑on experience managing and scaling paid media campaigns directly in-platform (Meta, Google Ads, Criteo), preferably within a high-volume e-commerce environment.
• Deep understanding of retention marketing principles, specifically email and SMS lifecycle automation, as well as organic social and affiliate ecosystems.
• Proven track record of owning ad budgets, pacing spend, and delivering against strict ROAS and CAC targets.
• Demonstrated ability to build creative promotional strategies in partnership with merchandising or buying teams.
• Highly analytical with strong proficiency in Google Analytics (GA4), Shopify analytics, and ad platform reporting.
• 3-5 years of leadership experience with managing team of direct reports
• Entrepreneurial, agile mindset with the ability to operate cross-functionally across matrixed Commerce, Buying, and Creative teams.
• High-level Creative/Design oversight experience

• Campaign Deployment:
  Direct the end-to-end planning, build, QA, and deployment of paid media campaigns across Meta Ads Manager, Google Ads, Criteo, Tik Tok, and other paid channels.
• Budget & Spend Management:
  Actively manage daily ad spend, bidding strategies, and budget allocation to ensure aggressive scalable growth while balancing bottom-line profitability.
• Continuous A/B Testing:
  Conduct rigorous A/B tests on ad copy, creative formats, audience segmentation, and landing pages to systematically improve conversion rates and lower CAC.

• Promotional Calendar Strategy:
  Partner directly with the Senior Buyer and merchandising team to conceptualize and execute a creative, highly engaging promotional calendar that aligns with seasonal trends and inventory priorities.
• Audience Activations:
  Develop unique activations (e.g., flash sales, exclusive product drops, VIP-only access) designed to engage audiences and create urgency across both paid and owned channels.
• Asset Pipeline Coordination:
  Brief the creative and social teams on required assets, ensuring the continuous…