Senior Manager, Marketing Programs & Demand Generation

About Audience View

Audience Viewispassionateabouthelpingliveeventorganizationsbringpeopletogetherthroughunforgettableexperiences.

Ourunifiedeventcommerceplatformhelpsorganizationsbetterunderstand,engage,andgrowtheiraudienceswhilecreatingstrongerrelationshipsandmoreconnectedexperiencesacrosstheentireeventjourney.

We support organizations across performing arts, music, athletics, higher education, fairs, festivals, attractions, and more. By combining technology, audience intelligence, and deep industry expertise, Audience View helps organizations make informed decisions, simplify operations, and build sustainable growth.

Fourcorevaluessetthetempoforhowwework:

• Wearepeoplefirst.
• Weareinnovative.
• Weareresultsdriven.
• We are transparent.

Audience Viewismadeupofpeoplewhobelievewholeheartedlyinthepowerandmagicofliveevents.

Cometransformliveentertainmentwithus.

Whywe'dwanttoworkwithyou

We are looking for a hands-on Senior Manager, Marketing Programs and Demand Generation to own our pipeline number and lead a small, cross-functional marketing pod. You are a full-funnel practitioner who isn't just comfortable looking at dashboards—you know how to roll up your sleeves to build and execute the programs that drive the metrics. You have deep full funnel, vertical oriented marketing expertise and always start with the buyers needs when building programs that convert.

You will direct a tight-knit team while remaining deeply tactical: designing integrated campaigns, spearheading our Account-Based Marketing (ABM) strategy, and driving conversion opportunities for each stage of the funnel. You understand the B2B SaaS buyer's journey inside and out, and you know how to orchestrate a team to move prospects from unaware to closed-won.

Whatyou'lldo

• Team Leadership: Manage and mentor a small cross-functional team. Set priorities, run sprint planning, and remove roadblocks for your team.
• Ownthe Pipeline: Design multi-channel demand generation campaigns across paid, owned, and earned channels to hit ambitious pipeline and revenue targets.
• Hands-onProgram
  
  Execution: Go beyond the data. You and your team will produce and manage webinars, source and prep speakers, run virtual/field events, and manage content syndication.
• Full-FunnelABM: Refine and scale our Account-Based Marketing engine. Partner deeply with Sales to identify target accounts, orchestrate multi-channel plays, and ensure high-touch personalized outreach.
• Sales Alignment: Act as the connective tissue between Marketing and Sales. Conduct regular pipeline reviews, ensure smooth lead routing, and build sales enablement playbooks for your campaigns.
• Campaign Orchestration: Write campaign briefs, direct email nurture tracks, oversee landing page creation, and ensure flawless tactical execution in our marketing automation platform.

Whatyou'llneed

• Experience: 7-10 years of progressive experience in demand generation, marketing programs, or field marketing within the B2B SaaS industry.
• People Management: Proven experience directly managing direct reports to execute complex campaigns.
• The"Builder"Mindset: You are a doer. You have deep, tactical experience setting up webinars, developing integrated programs, running live events, and building campaigns in automation tools.
• ABMExpertise: Experience designing and running 1:1, 1:few, and 1:many ABM campaigns targeting a complex buying committee.
• Tech Stack Fluency : Deep knowledge of modern B2B GTM and sales alignment tools (e.g., Salesforce, Pardot/Marketo, Gong, ABM platforms) and a proven ability to leverage emerging AI tools to optimize campaign workflows and funnel conversion.
• ARevenue
  
  Focus: You measure your team's success by pipeline generated and closed-won revenue, not just vanity metrics or MQL volume.

Whyworkat Audience View

• Ourw…