Lifecycle Marketing Manager

Lifecycle Marketing Manager

Remote (minimum 4-hour overlap with US Eastern hours) | Marketing |

Reports to:

Director, Revenue Marketing

Time Doctor is hiring a Lifecycle Marketing Manager to own the marketing-led customer journey from the moment an account starts paying. You will decide who hears what, when, based on which behaviour, and toward which commercial outcome. Your job is to turn customer behaviour and usage signals into adoption, retention, expansion and reactivation revenue, and to run that engine AI-first, building agents and agentic workflows that do real work.

Time Doctor is a workforce analytics platform that gives distributed teams the visibility they need to improve trust and performance. We serve remote, hybrid and outsourced organisations worldwide, with particular strength in BPO, healthcare and tech services. We are bootstrapped, profitable and fully remote, with team members across 30+ countries. We built a durable business on customer revenue rather than venture capital, and we are now focused on growing it.

You will own the lifecycle marketing program for our paying customers: the 30/60/90 onboarding plays, ongoing customer communications, customer segmentation, and the expansion and retention plays that grow and keep the base. You design the journeys, brief the work, QA it and measure it, and you own the revenue outcome.

Three things define this seat.

• The number. Your primary measure is the qualified expansion and cross-sell opportunities Lifecycle generates and surfaces. Expansion revenue, net revenue retention and at-risk recovery sit right behind it, shared with CS, Sales and Product.

• The lane. You own orchestration and outcomes across the customer base, not every surface you touch. PMM owns the message, GTM Ops builds the scoring and routing, and Growth and CS co-define the signals with you. You make it all work together.

• The operating model. This is an AI-first role, and AI fluency is the job. The bar is that you can stand up an agent that does real work, not describe one. Accelerating Time Doctor's AI-first operating model is an explicit expectation of the seat.

This is a systems role. You build repeatable, automated journeys rather than one-off campaigns, and you keep human ownership of segmentation logic, offer design, guardrails, final QA and the commercial call.

• You treat a revenue number as yours, and you design every journey toward adoption, retention or expansion.

• You have high agency. When a journey under performs, you find out why and fix it.

• You are commercially minded. You turn customer signals into revenue.

• You are analytical and cohort-fluent. You read behaviour and act on where customers stall or grow.

• You think in systems. You would rather build a repeatable, automated flow than run another one-off campaign.

• You work cleanly across Growth, CS, PMM and GTM Ops without needing to own their surfaces, and you turn ambiguous boundaries into working agreements.

• You build with AI. Agents and agentic workflows are how you get work done.

• Onboarding and adoption. The marketing-led 30/60/90 program that gets new paying customers to first value, plus ongoing adoption of key capabilities and education, including driving traffic to TD Academy and running education webinars end to end. You own the day-0 handoff: the trigger and the data that enrol a new customer in the right journey.

• Segmentation and journey orchestration. Segmenting paying customers on profile, product usage, engagement, lifecycle stage, adoption state, expansion propensity and churn risk, then designing, building and QA‑ing the journeys and triggers on top, so the right cohort gets the right play at the right moment.

• Expansion and cross-sell. Plays that…